Articles on web page

RSS

Google's New Structured Snippets Pull Facts Into a Page's Search Results

Google Logo

This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet. Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying it in search results. 0 Comments

Block Determination and Link Distribution

Jenga blocks

As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important. As Google gets better at determining what blocks within your website serve what purpose, links within your main content are becoming more important. 0 Comments

7 Things That Will Improve Your SEO More Than SSL

SEO Tips

The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination of things, but it doesn’t have to be the exact same combination of things. Here are my top seven. There is no one thing that will get you more organic traffic - good SEO is a healthy combination of things. 0 Comments

Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

Google Webmaster Tools No Return Tags

Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page). Google Webmaster Tools' new reporting feature helps identify common rel-alternate-hreflang issues: missing return links and incorrect hreflang values. 0 Comments

Implementing the SEO Quality Gate

vanilla-ice-stop-sign

Brands are doubling down on content and becoming publishers. With all this investment in content creation, it’s become critical to have internal processes to ensure content is optimized before it goes out the door. Enter the SEO Quality Gate. It's important to use the SEO Quality Gate to ensure content is optimized before gets published on the website or other digital properties. 0 Comments

Search Engine Basic Concepts

Important Document

Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality. Having trouble understanding search engine optimization (SEO)? This article will help you get a better feel for how the world of search engines works. 0 Comments

Title Tags & SEO: 3 Golden Rules

gold-nuggets-gold-gold

Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags. Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags. 0 Comments

Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

Searchmetrics logo

Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." 0 Comments

Xbox One System Update Adds Bing, New IE Search

Bing Xbox Search

As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone. As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone. 0 Comments

Reduce Bounce Rate: 20 Things to Consider

bounce-balls

Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate. Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate. 0 Comments

Matt Cutts: Don’t Stitch Copied Content from Multiple Sites

matt-cutts-stiching-content

In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page. Cutts said this practice does not add value. In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page. Cutts said this practice does not add value. 0 Comments

Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages

Matt Cutts

"The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions," according to Google's Distinguished Engineer Matt Cutts. "The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions," according to Google's Distinguished Engineer Matt Cutts. 0 Comments

Google Warns: Don't Insert Pages Into Users' Browser History

fake-search-results-cartoon

Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than returning to Google's search results, some users are being taken to a spoof page that is all advertisements. Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than returning to Google's search results, some users are being taken to a spoof page that is all advertisements. 0 Comments

BloomReach Adds 4 New Metrics to Measure Page Quality

bloomreach-dashboard-cqm

BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent. BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent. 0 Comments

Extending Your Google Analytics Functionality With the Application Gallery

google-analytics-table-booster

Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone. Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone. 0 Comments

On-Page Optimization for Multilingual Sites

SEO

On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition. On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition. 0 Comments

Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

drink-from-fire-hose

People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and get a ton of traffic. But if not managed correctly your campaign will drown in unqualified clicks and poor ROI if not managed properly. People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and get a ton of traffic. But if not managed correctly your campaign will drown in unqualified clicks and poor ROI if not managed properly. 0 Comments

Yahoo Axis Launches With Visual Search, Instant Previews

Yahoo Axis destop

Yahoo Axis displays search results for the iPhone, iPad or desktop browsers, without users having to leave their current web page, and provides a preview of the pages that results link to in an effort to overhaul the modern method of search. Yahoo Axis displays search results for the iPhone, iPad or desktop browsers, without users having to leave their current web page, and provides a preview of the pages that results link to in an effort to overhaul the modern method of search. 0 Comments

How the Web Uses Anchor Text in Links [Study]

distribution-of-anchor-text-by-number-of-words

Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce domains, ultimately analyzing more than 4.2 million links and their anchor text. Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce domains, ultimately analyzing more than 4.2 million links and their anchor text. 0 Comments

How to Train an SEO in 5 Days

rocky-punching-air

Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a week of morning and afternoon sessions. Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a week of morning and afternoon sessions. 0 Comments

Track & Segment Your Way to More Accurate Bounce Rates

bounce-ball

In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics. In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics. 0 Comments