Articles on web marketing

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Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

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WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores. WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores. 0 Comments

Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

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Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics. Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics. 0 Comments

Local Search via Non-PC Devices Quadrupled in 2012 [Study]

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Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years. Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years. 0 Comments

Top 5 Google Analytics Changes You Might Have Missed

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These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's new. These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's new. 0 Comments

When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

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Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? 0 Comments

How Local Small Businesses are Evolving Their Online Marketing Strategies

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Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp? Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp? 0 Comments

10 Concepts Critical for Aligning SEO to B2B Marketing Strategy

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Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing. Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing. 0 Comments

SEO for Small Businesses: Get Into Action

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The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will have these five components, so put them into practice. Bonus: tips on setting small, short-term SEO goals. The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will have these five components, so put them into practice. Bonus: tips on setting small, short-term SEO goals. 0 Comments

SEO Link Building is Just Like Business Development

Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. 0 Comments

Going the Distance -- Integration of Your Marketing Efforts

Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI. Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI. 0 Comments

The Link Bait Recipe

A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base. A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. Links will come much easier if you're negative, conniving, and base. 0 Comments

Let's Go Viral

Viral marketing and link love are like two peas in a pod. Viral Web marketing can be risky, but the rewards are great. Here's how to get started with a Web 2.0 strategy that won't break the bank. Viral marketing and link love are like two peas in a pod. Viral Web marketing can be risky, but the rewards are great. Here's how to get started with a Web 2.0 strategy that won't break the bank. 0 Comments