Articles on Web development

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Top 10 Skills That Separate Real UX Designers from Wannabes

Snake Oil Salesman

With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities. Many ill-trained people claim to be user experience (UX) designers. But here's how to figure out if you're hiring a snake oil salesman or a true expert. 0 Comments

How to Define a Web Analytics Process to Drive Better Insights

manufacturing-assembly-line-in-china

businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! 0 Comments

Get Your SEO Firm Involved Before the Redesign

Help swing internal debates and remove the possibility of additional development work after the launch by getting a sound SEO strategy in place early. Help swing internal debates and remove the possibility of additional development work after the launch by getting a sound SEO strategy in place early. 0 Comments

Integrating Search, Part 2

Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. 0 Comments

Getting Started with a New SEO Project

Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money. Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money. 0 Comments

Search is Not Enough

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. Examine the entire marketing funnel, not just the search component, to maximize your marketing dollars. Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. Examine the entire marketing funnel, not just the search component, to maximize your marketing dollars. 0 Comments

SearchDay: Tips for Creating a Successful Blog

Today's search engine marketing news and opinion: Tips for Creating a Successful Blog; SEM Going Legit -- Literally EDU; Judge Protects Google Source Code, But Not YouTube Users; and more. Today's search engine marketing news and opinion: Tips for Creating a Successful Blog; SEM Going Legit -- Literally EDU; Judge Protects Google Source Code, But Not YouTube Users; and more. 0 Comments

In House SEO for Big Brands / Big Sites

While the actual SEO techniques between small sites and large sites do not necessarily change, the hurdles one has to clear can be worlds apart. While the actual SEO techniques between small sites and large sites do not necessarily change, the hurdles one has to clear can be worlds apart. 0 Comments