Articles on web design

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7-Point Relaunch SEO Checklist

seo-checklist

We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have a truly effective relaunch…at the time of pressing go. We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have a truly effective relaunch. 0 Comments

Block Determination and Link Distribution

Jenga blocks

As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important. As Google gets better at determining what blocks within your website serve what purpose, links within your main content are becoming more important. 0 Comments

5 Content Questions to Guide Your Site Redesign

User Flow

There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website. These are five of the most important content questions you need to answer before you revamp your website. 0 Comments

Free Design Template or Pro Web Design? 12 Things to Consider

Design

Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for you. Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for you. 0 Comments

Where to Start When Considering Managing SEO: In-House, Balanced, Agency

managing-seo-small-mid-large-enterprise

There are many pros and cons to selecting how natural search is integrated into your digital marketing program. The best way to approach a problem is understanding your organization and the problem itself. Flexibility, agility, and scale are key. There are many pros and cons to selecting how natural search is integrated into your digital marketing program. The best way to approach a problem is understanding your organization and the problem itself. Flexibility, agility, and scale are key. 0 Comments

Using Footer Links to Diversify Your Backlink Profile

footsteps

To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to the homepage, too many links with the same anchor text, and too many dofollow links from the same domain. To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to the homepage, too many links with the same anchor text, and too many dofollow links from the same domain. 0 Comments

Is Google Search Really Only 18.5% Organic Results?

saas-help-desk-google-serp

Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author tries to make the case, though Google's Matt Cutts sees some "major issues" with the search vs. non-search arguments. Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author tries to make the case, though Google's Matt Cutts sees some "major issues" with the search vs. non-search arguments. 0 Comments

Responsive Web Design: Introduction & Impact

responsive-design-portrait-landscape

This (relative) uniformity in mobile user experience would appear to be wonderful for search engines and developers alike. So what is responsive design? Learn the basics, as well as a few great tools for experimenting with responsive design. This (relative) uniformity in mobile user experience would appear to be wonderful for search engines and developers alike. So what is responsive design? Learn the basics, as well as a few great tools for experimenting with responsive design. 0 Comments

Is Link Relevance as Effective as Anchor Text?

Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank. Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank. 0 Comments

Designing the Website of Your Dreams

You can have a beautiful, functional, successful web site. Here's how to create a site that will convert, rank competitively, and users will love. You can have a beautiful, functional, successful web site. Here's how to create a site that will convert, rank competitively, and users will love. 0 Comments

Don't Hire a Butcher to do a Baker's Job

There are a few firms that I might believe do a good job of both Web design and SEO. I'd also say that most Web design companies have no business claiming to "do" SEO. There are a few firms that I might believe do a good job of both Web design and SEO. I'd also say that most Web design companies have no business claiming to "do" SEO. 0 Comments

Is Your Paid Search Campaign Part of a Mix or a Mess?

Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. 0 Comments

Using a Corporate Blog for CRM

It goes without saying that customer relationship management (CRM) is a necessary aspect of every organization's PR and marketing structure. Mark Jackson examines how corporate blogging can perform the same role in SEO. It goes without saying that customer relationship management (CRM) is a necessary aspect of every organization's PR and marketing structure. Mark Jackson examines how corporate blogging can perform the same role in SEO. 0 Comments

A Plea to Stop Treating SEO as an Afterthought

When should you think about search engine optimization? The answer is simple: before, during, and after design and development. Organic Search expert Mark Jackson covers the things you need to consider when starting down the SEO road. When should you think about search engine optimization? The answer is simple: before, during, and after design and development. Organic Search expert Mark Jackson covers the things you need to consider when starting down the SEO road. 0 Comments