Articles on Web content

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"Content Performance Marketing" – 3 Steps to Future Success

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As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

6 Ways to Make Your Search Results Shine

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There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website. Google Knowledge Graph presents new ways to improve search results if you take the time to understand search query intent and implement structured markup across your website. 0 Comments

32 Ways to Trip a Google Spam Filter

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Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics. Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics. 0 Comments

New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

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Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor. 0 Comments

Adobe Marketing Cloud Integrates Campaign and Experience Manager

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Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. 0 Comments

Halloween Inspired SEO Tricks to Keep Spiders at Bay

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This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats. (Everything in this particular column should be taken with a serious dose of tongue-in-cheek.) This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats. (Everything in this particular column should be taken with a serious dose of tongue-in-cheek.) 0 Comments

InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

InboundWriter Competitive Data

The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write about, promising better decisions about the performance of the content before it’s even written. The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write about, promising better decisions about the performance of the content before it’s even written. 0 Comments

From Keyword Strings to 'Things': Some New Tidbits on Google Authorship

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Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future. Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future. 0 Comments

How to Maximize Your Video Marketing Strategy With Google Hangouts On Air

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There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age. There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age. 0 Comments

5 Trends Shaping SEO & Content Marketing in 2013

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The Mayan calendar ended this month. Contrary to the “predictions,” it wasn’t the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let’s look at the history of web content and trends for 2013. The Mayan calendar ended this month. Contrary to the “predictions,” it wasn’t the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let’s look at the history of web content and trends for 2013. 0 Comments

Keeping Competitive Analysis Healthy

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Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides ideas for ways to improve keyword targeting, content quality, link building tactics, and more. Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides ideas for ways to improve keyword targeting, content quality, link building tactics, and more. 0 Comments

Is Your Link Strategy Selfish?

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The pursuit of links is far too often a highly selfish process. It’s all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from. The pursuit of links is far too often a highly selfish process. It’s all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from. 0 Comments

Google Currents Magazine-Style App Debuts on Tablets & Smartphones

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Google's long-anticipated social reading platform for Android and iOS has launched. Google Currents gives consumers access to 180 digital publications while giving publishers a self-service platform with integrated analytics. Google's long-anticipated social reading platform for Android and iOS has launched. Google Currents gives consumers access to 180 digital publications while giving publishers a self-service platform with integrated analytics. 0 Comments

3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

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Don’t let a code freeze put your SEO initiatives on ice. Make the most of this holiday sales season by implementing a few last-minute optimization tactics that can scale across the enterprise and make your search engine marketing campaigns shine. Don’t let a code freeze put your SEO initiatives on ice. Make the most of this holiday sales season by implementing a few last-minute optimization tactics that can scale across the enterprise and make your search engine marketing campaigns shine. 0 Comments

Google News Content Now Crawled via Googlebot

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Due to an infrastructure change, Google News is now using the Googlebot instead of a dedicated crawler to examine web content. While most elements remain the same, webmasters should be aware of some minor differences in indexing and crawling. Due to an infrastructure change, Google News is now using the Googlebot instead of a dedicated crawler to examine web content. While most elements remain the same, webmasters should be aware of some minor differences in indexing and crawling. 0 Comments

New Google Browser Extension Helps You Find Related Web Content

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Google has added a new free tool that lets you find related web content when you browse to select pages. The recommended links appear in a thin bar at the bottom of your browser and results are personalized by paying attention to user behaviors. Google has added a new free tool that lets you find related web content when you browse to select pages. The recommended links appear in a thin bar at the bottom of your browser and results are personalized by paying attention to user behaviors. 0 Comments

Content Site Links Are More Valuable than Social Links [Study]

Average Page Views and Bounce Rate Per Session

Despite the hype, the value of social media referrals is questionable. Add another recent study to the un-social pile: Outbrain's Content Discovery and Engagement report showed that content sites provided more pageviews and engaged users. Despite the hype, the value of social media referrals is questionable. Add another recent study to the un-social pile: Outbrain's Content Discovery and Engagement report showed that content sites provided more pageviews and engaged users. 0 Comments

A Few Lessons I Learned About Online Writers Down on the Content Farm

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Post-Panda, more companies and marketers seem to realize that you get what you pay for with web content. So how did content farms grow into the monsters they became, who contributed to the problem, and why should we never let it happen again? Post-Panda, more companies and marketers seem to realize that you get what you pay for with web content. So how did content farms grow into the monsters they became, who contributed to the problem, and why should we never let it happen again? 0 Comments

Google Introduces Me On the Web

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Google offers assistance for setting up search alerts, managing your online identity, and helping you remove unwanted content with a reworked Google Alerts dashboard UI. Altruistic service, or just another attempt by Google to get more profile signups? Google offers assistance for setting up search alerts, managing your online identity, and helping you remove unwanted content with a reworked Google Alerts dashboard UI. Altruistic service, or just another attempt by Google to get more profile signups? 0 Comments

Google +1: What Does it Mean for Search Marketing?

It might be the biggest announcement in the digital world in a very long time -- but both Google and the search marketing community have more work to do to make the most of Google +1. It might be the biggest announcement in the digital world in a very long time -- but both Google and the search marketing community have more work to do to make the most of Google +1. 0 Comments

The Future of Search: A One-Act Play in Three Acts

To maintain a large commercial base of users to sell down the river to your marketers, you still need to figure out what people are looking for and give it to them quickly. That, or give them lollipops. To maintain a large commercial base of users to sell down the river to your marketers, you still need to figure out what people are looking for and give it to them quickly. That, or give them lollipops. 0 Comments

Search Engine Success: Getting Video SEO Right

With search engines now including video content in blended search results, video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visitation. With search engines now including video content in blended search results, video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visitation. 0 Comments