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In the Mix: Search in the Overall Marketing Mix

Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results. Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results. 0 Comments

Search Engine Forums Spotlight

Found in the search marketing forums: Google Introduces Pay Per Action Beta; New Ad Format on Google AdWords; My Blog Log - Why Am I Doing This?; and more. Found in the search marketing forums: Google Introduces Pay Per Action Beta; New Ad Format on Google AdWords; My Blog Log - Why Am I Doing This?; and more. 0 Comments