Articles on web analytics software

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Google Analytics Combines Data From All Devices; Renames Visits, Visitors

ga-app-web

Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data and app data within the same reports. These new views roll out to all accounts starting this week. Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data and app data within the same reports. These new views roll out to all accounts starting this week. 0 Comments

Using Multichannel Funnels in PPC

search-funnels-overview

While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution isn’t going away, though, so it’s time to understand how it works. While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution isn’t going away, though, so it’s time to understand how it works. 0 Comments

5 Ways to Make Web Analytics Data More Insightful

what-can-i-do

Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate trends with business impact; and make insights actionable. Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate trends with business impact; and make insights actionable. 0 Comments

7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

grief

While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What’s a web analyst or online marketer to do? While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What’s a web analyst or online marketer to do? 0 Comments

Top 5 Micro-Conversions You Should Measure

measurement-buckets

Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities may help contribute to conversions. Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities may help contribute to conversions. 0 Comments

9 Not-So-Great Points About Adwords Sitelinks

google-adwords-sitelink-data

Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. However, there are some downsides to AdWords sitelinks, including painful conversion tracking and no ability to pause. Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. However, there are some downsides to AdWords sitelinks, including painful conversion tracking and no ability to pause. 0 Comments