Articles on Web Analytics Demystified

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Search Leads to Offline Conversions Too

While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account when building online search and advertising campaigns. While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account when building online search and advertising campaigns. 0 Comments

Measuring Search Marketers' Job Performance

A new study finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results. A new study finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results. 0 Comments

Search Engine Forums Spotlight

What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more. What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more. 0 Comments