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Bing Ads Launches Universal Event Tracking

Bing Ads

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. 0 Comments

Google Analytics Helps You Filter Spider and Bot Traffic

ga-bot-filtering

Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic. 0 Comments

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Organic Search Equals 64 Percent of all Website Visits

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. 0 Comments

Mobile Site Configuration 101: How to Choose

Smartphone Share of  Organic Searches

If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles. If you aren't doing mobile, your site is destined to be left behind in the search results. Here's how to start and best execute a mobile-optimized site. 0 Comments

Content Creators Ranking Checklist: How Quality Scores Influence

content-authority

Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. 0 Comments

The Biggest Mistake PPC Advertisers Make

ppc-mistake

Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today. Even in 2014, PPC advertisers often make the huge mistake of neglecting to focus on conversions. 0 Comments

130 Questions to Ask When Choosing a Local Search Automation Tool

Map and Clipboard

Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions. Looking to team up with a local search automation vendor? These critical questions will help make the process less complicated and intimidating. 0 Comments

Mobile Advertising Measurement: Winning the Long Game

App Events

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Google My Business: New Tools for Small Business Owners

Welcome to Google My Business

Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. 0 Comments

Content Marketing: 3 Overlooked Content Sources

Urgent

The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. 0 Comments

5 Development Tricks Self-Sufficient Marketers Should Master

Load Testing

While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker. While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker. 0 Comments

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

Panda 4 Findings

Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0. This post provides several SEO findings based on an analysis of fresh damage and website recoveries after the rollout of Google's Panda 4.0 algorithm. 0 Comments

Search Engine Indexation Analysis: A Simple Guide

Library Card Catalog

A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing. A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing. 0 Comments

How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

Mobile vs Desktop Traffic

Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. 0 Comments

Why You Need to Own Your Data & Digital Assets

Possession is 9-10ths of the Law Who Owns YOUR Data

Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! 0 Comments

Search Engine Strategies Coming to Atlanta in July, Registration Now Open

SES Atlanta 2014

The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). 0 Comments

12 Critical Metrics to Help You Build a Data-Informed Content Strategy

Data-Informed Content Strategy

There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform your content strategy. There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform your content strategy. 0 Comments

A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

footprints-in-sand

Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. 0 Comments

2014 Industry Survey Reveals Salaries, Top SEO Tools & More

Median Salary by Position Moz Survey 2014

Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". 0 Comments

Will 2014 Finally Be the Year of the Web Analyst?

Data Analysis

Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014. Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014. 0 Comments

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Google Analytics advanced segment that removes blog bounce rates

We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. 0 Comments

6 More PPC Tasks That Are Ideal for an Intern

Careers

Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to a busy PPC manager, while offering invaluable job experience for the intern. Here are six tasks that are ideal for an intern. Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to a busy PPC manager, while offering invaluable job experience for the intern. Here are six tasks that are ideal for an intern. 0 Comments

3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

Google SERP Summer Dress

Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make the most of organic search moving forward. Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make the most of organic search moving forward. 0 Comments

Google Outage: Web Traffic Dips 40% During 5 Minute Blackout

Google Black Logo

Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening. Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening. 0 Comments

Google Analytics Revolutionizes Advanced Segments

google-analytics-segmented-traffic

Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here's a rundown of what's new. Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here's a rundown of what's new. 0 Comments