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Links, FUD, and Webmaster Guidelines

fud

There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to yourself to read and understand the link scheme section of the webmaster guidelines. There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. 0 Comments

Building Future Safe Links – 5 Questions to Ask Yourself

future-safe-links

Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? Google has updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? 0 Comments

Move Over Google Knowledge Graph, Here Comes Knowledge Vault

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Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases. The Knowledge Vault, an upgraded Knowledge Graph, touts "automatic knowledge base construction" and doesn't rely on community-curated databases. 0 Comments

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

What Time of Day Do B2B Professionals Conduct Mobile Research

Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets. 0 Comments

10 Shocking Facts About Content Marketing Today

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Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us. 0 Comments

Content Conundrum: The Vanity vs. Performance Dilemma

The Curse of Vanity Metrics

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives. The rise of vanity metrics often detracts content authors from the true meaning and value of publishing great content. These objectives actually matter. 0 Comments

How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder

Backlink Builder Backlink Kombat

With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. 0 Comments

5 Reasons Why Pitching International SEO is a Pain

World Map

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. 0 Comments

How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

Mobile vs Desktop Traffic

Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. 0 Comments

Marin Software Stakes Claim as First Google API Partner to Support RLSA

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Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. 0 Comments

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

common-schema-markup-searchmetrics

Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics. A report from Searchmetrics finds pages with Schema integration rank better by an average of four positions compared to pages without Schema markup. 0 Comments

Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

winning-web-only-mobile-site

The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. The average score was about 2.8 out of 5. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. The average score was about 2.8 out of 5. 0 Comments

Google Konami Code for Desktop Voice Search Unlocks Unlimited Free Searches

konami-code

Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches! To try it out, activate voice search, and then say: up, up, down, down, left, right, left, right. Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches! To try it out, activate voice search, and then say: up, up, down, down, left, right, left, right. 0 Comments

What is Duplicate Content?

Duplicate Agent Smiths

Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site's search rankings, and how to fix duplication issues. Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site's search rankings, and how to fix duplication issues. 0 Comments

SEO Best Practices: Setting Up a Blog

Blog Subdirectory vs Subdomain

Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog. Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog. 0 Comments

New Data Mining Tool Will Let You Make Your Own Private Search Engine

Minerazzi

The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these search indexes. The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these search indexes. 0 Comments

Facebook Reveals a New Way to Share 15 Second Videos on Instagram

instagram-video-filter

Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Now, users can record and share 15 seconds of mobile video with basic editing features, including 13 new visual filters exclusively to video. Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Now, users can record and share 15 seconds of mobile video with basic editing features, including 13 new visual filters exclusively to video. 0 Comments

New Details About Google’s News-Ranking Algorithm Revealed in Patent

google-news

What's the secret to improve your organization’s visibility in search results in Google News? Information from a patent filed by Google in February 2012 offers new insights into the many potential factors Google’s news-ranking algorithm evaluates. What's the secret to improve your organization’s visibility in search results in Google News? Information from a patent filed by Google in February 2012 offers new insights into the many potential factors Google’s news-ranking algorithm evaluates. 0 Comments

5 Ways to Use Video to Connect With Customers

video-view-finder

Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain. Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain. 0 Comments

Quixey App Search Integrates into Ask.com Natural Results

Quixey Integration with Ask

Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Ask.com now displays apps in the natural search results for any app-specific search. Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Ask.com now displays apps in the natural search results for any app-specific search. 0 Comments

Website Redesign? Get Some SEO Consultation Before You Launch

ducksinarow

When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website – and how to fix them. When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website – and how to fix them. 0 Comments

How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal

sales-meeting-applause

A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you. A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you. 0 Comments

How to Bring Your Content Marketing Strategies to Life

content-marketing

Three areas are critical when getting your content marketing strategy in motion: deciding whether to outsource or hire your own writer; creating the right content calendar; and how SEOs and content writers can collaborate to create amazing content. Three areas are critical when getting your content marketing strategy in motion: deciding whether to outsource or hire your own writer; creating the right content calendar; and how SEOs and content writers can collaborate to create amazing content. 0 Comments