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New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

Uses Flash. May not work on your device

Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices. Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices. 0 Comments

Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

Children With Tablet

Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... 0 Comments

Mobile Marketing: Connecting With Your Audience on the Move

mobile-marketing-ses-new-york-2013

How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges. How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges. 0 Comments

Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

Joel Lunenfeld

Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013. Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013. 0 Comments

How to Optimize Tablets vs. Smartphones

share-of-connected-device-traffic-us

Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices. Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them for, and most importantly, how you should market via search to consumers on the different devices. 0 Comments

Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

Miso companion app

Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. One partner, Discovery, has the in-house social media team produce content Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. One partner, Discovery, has the in-house social media team produce content 0 Comments

How to Know When You Should Advertise to Tablet Users

How to segment by device on adwords

Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them. Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them. 0 Comments

AOL: We Got Matt Cutts (& You've Got to Try Something New)

Matt Cutts Daily Photo

No, AOL don't really have Matt Cutts, but the head of webspam at Google, did appear on the Huffington Post this morning as part of their "You've got:" series of videos in which well known talking heads and commentators suggest an idea to readers. No, AOL don't really have Matt Cutts, but the head of webspam at Google, did appear on the Huffington Post this morning as part of their "You've got:" series of videos in which well known talking heads and commentators suggest an idea to readers. 0 Comments

Google AdWords Enable Tablet Specific Targeting

tt-ui

Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones. Hot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones. 0 Comments

How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs?

In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. 0 Comments

10 Top Online Travel Marketing Tips

Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. 0 Comments