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Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

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More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to be made. Here’s how to avoid some common pitfalls and improve your performance. More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to be made. Here’s how to avoid some common pitfalls and improve your performance. 0 Comments

Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier

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If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. 0 Comments

Optimizing Your Website for Mobile and Tablet Devices

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Is your site optimized for the mobile and tablet generation? Having a mobile version of your site gives you the advantage of reaching the instant consumer. Here’s how you minimize and optimize your mobile site while maximizing your searchability. Is your site optimized for the mobile and tablet generation? Having a mobile version of your site gives you the advantage of reaching the instant consumer. Here’s how you minimize and optimize your mobile site while maximizing your searchability. 0 Comments

Mobile Search in BRIC: Tips and Tricks

Word is spreading about the rapid rise of the mobile Internet across the world, and nowhere more so than in the BRIC countries (the emerging markets of Brazil, Russia, India and China). Word is spreading about the rapid rise of the mobile Internet across the world, and nowhere more so than in the BRIC countries (the emerging markets of Brazil, Russia, India and China). 0 Comments

PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift

An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. 0 Comments

What Local-Mobile-Social Convergence Means to Your Business

Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge 0 Comments

What Can Mobile Do?

The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader. The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader. 0 Comments

SearchDay | Online Videos as Learning and Marketing Tools

Today's search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life and Company; MapQuest, Google Launch Blackberry Mobile Apps; and more. Today's search engine marketing news and opinion: YouTube-ery: Online Videos as Learning and Marketing Tools; Change How You Think About Your Life and Company; MapQuest, Google Launch Blackberry Mobile Apps; and more. 0 Comments

SearchDay | Keep Your Ideas Simple and Increase Conversions

Today's search engine marketing news and opinion: Keep Your Ideas Simple and Increase Conversions; Google Analytics Now Available in Google Code; AOL Releases Beta Version of Truveo Video Search; and more. Today's search engine marketing news and opinion: Keep Your Ideas Simple and Increase Conversions; Google Analytics Now Available in Google Code; AOL Releases Beta Version of Truveo Video Search; and more. 0 Comments