Articles on Walmart

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Amazon and Google: Friends, Enemies or Frenemies?

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Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. 0 Comments

Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

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By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon. By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon. 0 Comments

Pinterest Web Analytics Launches for Verified Websites

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Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better idea of what's popular with metrics including the numbers of pins, how many people have seen the pins, and visits. Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better idea of what's popular with metrics including the numbers of pins, how many people have seen the pins, and visits. 0 Comments

How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

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Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost. Seeking more dollars this holiday season? Meet the Digital Endcap – a display ad for a manufacturer that appears on a retailer’s website, allowing the retailer to further monetize the traffic it’s already generating, at virtually zero marginal cost. 0 Comments

Marissa Mayer Nominated to Walmart Board of Directors

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Google Vice President Marissa Mayer has been nominated to join Walmart’s board of directors. Walmart hopes to tap into her experience with mobile, technology, and consumers. The election will take place June 1 during the annual shareholder meeting. Google Vice President Marissa Mayer has been nominated to join Walmart’s board of directors. Walmart hopes to tap into her experience with mobile, technology, and consumers. The election will take place June 1 during the annual shareholder meeting. 0 Comments

PR Is Not A White Hat SEO Technique

Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. 0 Comments

Data Silos May Impede Conversion Rate Optimization

Testing tells us that website visitors convert best when you use everything you know about them to customize content. But if some of the things you know are stuck in silos that could be a problem. Testing tells us that website visitors convert best when you use everything you know about them to customize content. But if some of the things you know are stuck in silos that could be a problem. 0 Comments