Articles on volume

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The Value of Lower Search Volume

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Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. 0 Comments

Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

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An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head and long-tail keywords generate and which keywords are the most profitable. An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head and long-tail keywords generate and which keywords are the most profitable. 0 Comments