Articles on video production

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Here's Why Your Editorial Calendar Isn't Working...

Calendar

They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it. They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it. 0 Comments

4 Tactics to Drive Incremental Local SEO Performance

Get Found Locally

After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. 0 Comments

Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

mccutcheon-hamner-p

Video production company Definitive Television is refusing to remove a racist commercial for law firm McCutcheon & Hamner from their YouTube channel. The alleged client claims they never contracted the company to produce the video. Video production company Definitive Television is refusing to remove a racist commercial for law firm McCutcheon & Hamner from their YouTube channel. The alleged client claims they never contracted the company to produce the video. 0 Comments

8 Video Types to Add to Your Content Marketing

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With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production types and how they can be used to increase awareness, build lead generation, and establish trust with customers. With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production types and how they can be used to increase awareness, build lead generation, and establish trust with customers. 0 Comments

7 Video Marketing Core Best Practices for Brand Marketers

Business video on YouTube is skyrocketing

A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results. A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. One key lesson: video marketing is as important as video production. Here are seven tips for stellar YouTube results. 0 Comments

7 Great Sites To Learn Online Video Skills

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Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours. Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours. 0 Comments

Investing in SEO: Marketers are Doing More SEO Than They Think

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Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant positive impact on SEO including: rank, backlinking, social signal generation and fresh content. Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant positive impact on SEO including: rank, backlinking, social signal generation and fresh content. 0 Comments

SearchDay | What Are Your Social Media Goals?

Today's search engine marketing news and opinion: What Are Your Social Media Goals?; Video Search 101, Part 2; Submit Your Entries for the 2009 Search Engine Watch Awards; and more. Today's search engine marketing news and opinion: What Are Your Social Media Goals?; Video Search 101, Part 2; Submit Your Entries for the 2009 Search Engine Watch Awards; and more. 0 Comments

Video Search 101, Part 1

With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices. With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices. 0 Comments

Call for Production Value Standards in Search Marketing Videos

Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same professional standards for search marketing videos as we hold for our Web sites. Grant Crowell conducts a survey of the top-20 videos on YouTube and comes to the conclusion that our industry needs the same professional standards for search marketing videos as we hold for our Web sites. 0 Comments