Articles on video advertising

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Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

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A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013 A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013 0 Comments

How to Create the Best YouTube Advertising Strategy

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Which video advertising option is right for your account? How can you tell if it will go over well with your audience? Learn from these four examples how you can create the best YouTube advertising strategy based on audience, budget, and reach. Which video advertising option is right for your account? How can you tell if it will go over well with your audience? Learn from these four examples how you can create the best YouTube advertising strategy based on audience, budget, and reach. 0 Comments

YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits

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In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords credits to get businesses into video advertising. In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords credits to get businesses into video advertising. 0 Comments

Google AdWords for Video Launches with Improved Targeting on YouTube

AdWords TrueView Video Ad Positions on YouTube

Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody. Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody. 0 Comments

Video Ad Views Grew 128% in 2011

Total Video Views and Video Ad Views by Quarter

As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase. As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase. 0 Comments

Video: The Next Digital Marketing Frontier

The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. 0 Comments