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AdWords Changing Video Advertising Options in April

AdWords TrueView Video Ad Positions on YouTube

The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. 0 Comments

Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

Susan Wojcicki

Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. 0 Comments

Top 10 Predictions for Video in 2014

Mobile Devices

Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix its broken business model? A redesign of One Channel? Here are our top 10 predictions for video in 2014. Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix its broken business model? A redesign of One Channel? Here are our top 10 predictions for video in 2014. 0 Comments

20 Top YouTube and Video Marketing Stories of 2013

GEICO Hump Day

YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. 0 Comments

Google Brings TrueView Video Ads to Online Games

gamers-on-youtube

Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. 0 Comments

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

Oklahoma Music Hall of Fame

Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. 0 Comments

7 New YouTube Features for Partners, Content Creators You Might Have Missed

YouTube Analytics Multi-Line Graphs

YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for websites, and more tools to build channels. YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for websites, and more tools to build channels. 0 Comments

How to Make Money on YouTube: 'Elementary'

Sherlock Holmes and Dr Watson

YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos. YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos. 0 Comments

YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments

rush-hour-in-ireland

Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically. Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically. 0 Comments

YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift

myinteledge-youtube-inspiring-moments

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. 0 Comments

How Orabrush Harnessed the Power of Video Marketing

orapup

What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. 0 Comments

3 Tips For a Successful Switch to YouTube's One Channel Design

youtube-one-channel-design-devices

Set yourself up for a successful transition to the new design by optimizing these basics and having a robust strategy to foster engagement. While the impact for those advertising on YouTube will be minimal, there are some changes to keep in mind. Set yourself up for a successful transition to the new design by optimizing these basics and having a robust strategy to foster engagement. While the impact for those advertising on YouTube will be minimal, there are some changes to keep in mind. 0 Comments

How to Build a Direct Response Funnel in YouTube

youtube-click-to-buy

When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube. When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube. 0 Comments

Top 10 Ways to Stretch Your Advertising Dollars

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With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. 0 Comments

Clayton Homes Drives Conversions with YouTube TrueView Ads

clayton-homes

The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which in turn led to 1,000 lead form completions on that site, over a period of only five weeks. The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which in turn led to 1,000 lead form completions on that site, over a period of only five weeks. 0 Comments

How to Launch an Ad Campaign on YouTube for the Holidays

us-companies-using-social-media-for-marketing-2010-2014-emarketer

Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these best practices to create compelling content. Then, follow these five steps to launch your first YouTube ad campaign. Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these best practices to create compelling content. Then, follow these five steps to launch your first YouTube ad campaign. 0 Comments

YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing

youtube-b2b

YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk. Here's how. YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk. Here's how. 0 Comments

YouTube TrueView Ads a Recipe for Success for BBQGuys

chef-tony-matassa

By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised brand awareness and increased click-throughs in ads that appear alongside Google search results. By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised brand awareness and increased click-throughs in ads that appear alongside Google search results. 0 Comments

YouTube Brings TrueView Ads to Mobile

YouTube's TrueView ad format comes to Android devices

YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks. YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks. 0 Comments

5 Easy Tips to Boost Conversions from YouTube Ads

youtube-join-screen

When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five super simple tips can help you dramatically increase success from your YouTube advertising campaigns. When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five super simple tips can help you dramatically increase success from your YouTube advertising campaigns. 0 Comments