Articles on Video

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The latest stories about online video, including guides for using web videos to promote and sell your products.

YouTube Keyword Tool Goes Missing

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Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account. Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on Sept. 1, requiring users to access an AdWords account. 0 Comments

Unruly's Second Opinion on Top 10 Social Video Trends for 2014

Future Next Exit

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. 0 Comments

Google Adds Help Series for Hacked Websites

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Through a series of videos, Google describes how and why sites are hacked, how to assess what has been changed on your website, and how to fix it. Google also provides tips for preventing your website from being hacked and checking for malware. Through a series of videos, Google describes how and why sites are hacked, how to assess what has been changed on your website, and how to fix it. Google also provides tips for preventing your website from being hacked and checking for malware. 0 Comments

4 Tips to Create a Viral Video

standing out

When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality. When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality. 0 Comments

8 Changes to Google AdWords in 2012 You Shouldn’t Miss

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Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic. Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic. 0 Comments

Google: Searches Can Accurately Predict Smartphone Sales [Study]

mobile-measurement

Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. 0 Comments

YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings

stopwatch-its

YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. What does this mean for video marketers? YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. What does this mean for video marketers? 0 Comments

Research & Thought Leadership: Top 10 Content Creation Ideas

leadership-contest

It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and visitors. It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and visitors. 0 Comments

NSTIC, Google & SEO

Data Collectors

The new changes to Google rel="author", rel="publisher", social relationships as a ranking factor, SSL search for keyword data, changes to the privacy policy to represent EU standards – the list goes on – are all seemingly unrelated. But are they? The new changes to Google rel="author", rel="publisher", social relationships as a ranking factor, SSL search for keyword data, changes to the privacy policy to represent EU standards – the list goes on – are all seemingly unrelated. But are they? 0 Comments

YouTube Testing Major, Google+-Centric Redesign

youtube-new-look-subs

YouTube is testing a new design that would clean up the site, make subscriptions more important, and integrate Google+ functionalities. The test is in early trials with a small number of users and changes the look and feel of several key elements. YouTube is testing a new design that would clean up the site, make subscriptions more important, and integrate Google+ functionalities. The test is in early trials with a small number of users and changes the look and feel of several key elements. 0 Comments

How to Win a Trip to SES San Francisco

San Francisco's Golden Gate Bridge from below

For SES San Francisco we’re launching an “Attendees Choice Contest” that could garner you a trip to attend the conference (August 15-19th, 2011) for FREE. Yes, free entrance to SES San Francisco 2011 and your air fare & hotel stay will be covered! For SES San Francisco we’re launching an “Attendees Choice Contest” that could garner you a trip to attend the conference (August 15-19th, 2011) for FREE. Yes, free entrance to SES San Francisco 2011 and your air fare & hotel stay will be covered! 0 Comments

Can Social Media Work in Big Business?

Social media is taking the industry by storm, but justifying it to VPs in the boardroom can be tough. What types of social media will prove productive? Social media is taking the industry by storm, but justifying it to VPs in the boardroom can be tough. What types of social media will prove productive? 0 Comments