Articles on vertical markets

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The Global Google Battle for Vertical Search

With no real global search competitors, Google continues its expansion into new verticals. To survive, vertical search engines developers must do something different, do something useful, do it offline as well as online, and do it first! With no real global search competitors, Google continues its expansion into new verticals. To survive, vertical search engines developers must do something different, do something useful, do it offline as well as online, and do it first! 0 Comments

Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's Marketing Catalyst at #SESChi

Give credit where credit is due, Jeffrey Hayzlett rocked the house yet again at SES Chicago today. Underneath the surface of all his showmanship was a genuine message that resonated amongst agency and brand marketers alike. Give credit where credit is due, Jeffrey Hayzlett rocked the house yet again at SES Chicago today. Underneath the surface of all his showmanship was a genuine message that resonated amongst agency and brand marketers alike. 0 Comments