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Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking

Mobile App Deep Links

The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. 0 Comments

Demystifying Direct/Bookmarked Traffic in Analytics Reports

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Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you'll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code. Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you'll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code. 0 Comments

Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

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Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success. Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success. 0 Comments

5 Easy Tips to Boost Conversions from YouTube Ads

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When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five super simple tips can help you dramatically increase success from your YouTube advertising campaigns. When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five super simple tips can help you dramatically increase success from your YouTube advertising campaigns. 0 Comments

ICANN, But Will You? (or: Brother, Can You Spare $185,000?)

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On Jan 12, 2012, ICANN opens applications for bidding on new gTLDs for an “established corporation, organization, or institution in good standing." What will this mean to SEO and reputation management as the market is flooded with new domains? On Jan 12, 2012, ICANN opens applications for bidding on new gTLDs for an “established corporation, organization, or institution in good standing." What will this mean to SEO and reputation management as the market is flooded with new domains? 0 Comments

Facebook SEO: Of Links and Likes

Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but that doesn't mean it isn't time to consider SEO opportunities with the leading social site. Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but that doesn't mean it isn't time to consider SEO opportunities with the leading social site. 0 Comments

SearchDay | Quality SEO Pays for Itself

Today's search engine marketing news and opinion: Quality SEO Pays for Itself; Following the Nofollow Kerfuffle; Facebook's New Search Test Continues Faceoff with Twitter; and more. Today's search engine marketing news and opinion: Quality SEO Pays for Itself; Following the Nofollow Kerfuffle; Facebook's New Search Test Continues Faceoff with Twitter; and more. 0 Comments

Rating the Super Bowl Advertisers' SEO Record

The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement. The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement. 0 Comments