Articles on value proposition

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Key Takeaways From 5 A/B Tests With Significant Results

A-B Tesing

Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why. A/B testing is an ongoing process to extract the maximum conversion rate. Sometimes small changes can yield significant results. Here are five examples. 0 Comments

5 Reasons Why Pitching International SEO is a Pain

World Map

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. 0 Comments

4 Mistakes Agencies Make to Lose Clients

Client Agency Love

Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics will cost you future business and current clients. Attract new clients and keep clients longer by avoiding these mistakes. These tips will help your search agency or consulting business be more successful. 0 Comments

Google Reveals What New & Expectant Parents Search For

Diapers to Diplomas What's on the Minds of New Parents

New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2006-2010)

matt-cutts-seo-mistakes

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. 0 Comments

Social Media Monetization in a 'Mobile First' World

Unique Visitor Trend for Selected Mobile-First Social Networks

Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets. Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets. 0 Comments

Link Building Basics for International Search Engine Optimization

International Link Building

Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations. Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations. 0 Comments

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

Recrawl SEO

SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. 0 Comments

How to Plan Effectively for Content Marketing in 2014

Plan

A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. 0 Comments

The 4 A's of Killer Conversions

Awareness Attention Attraction Action

Understanding the 4 A's of visitor awareness can produce the same phenomenal conversion rates enjoyed by the top converting sites. Here's how to transition your visitors through the 4 A's of conversion: Awareness, Attention, Attraction, and Action. Understanding the 4 A's of visitor awareness can produce the same phenomenal conversion rates enjoyed by the top converting sites. Here's how to transition your visitors through the 4 A's of conversion: Awareness, Attention, Attraction, and Action. 0 Comments

New Google Playbook Outlines 5 Essentials of a Mobile Strategy

the-mobile-playbook

Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published the updated recommendations and examples in its Mobile Playbook. Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published the updated recommendations and examples in its Mobile Playbook. 0 Comments

What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO

The Evolution of SEO Metrics

Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why. Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why. 0 Comments

Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

Twitter Money

Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents. Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents. 0 Comments

Smartwatches & Search: New Form Factors, New Behaviors, New Rules

Smartwatch

Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this new ecosystem? What techniques will help you get found? And, more important, what kind of content will make you worth looking for? Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this new ecosystem? What techniques will help you get found? And, more important, what kind of content will make you worth looking for? 0 Comments

Ten Tips to the Top of Google

Top 10 Tips to the Top of Google

Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. 0 Comments

SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

SEO in the Age of Apps

To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. 0 Comments

Bing Offers Schools a Safe, Advertising-Free Search Experience

bing-black-logo

Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools, providing a tailor-made search experience that removes all advertising from search results and filters out adult content. Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools, providing a tailor-made search experience that removes all advertising from search results and filters out adult content. 0 Comments

Trends and Techniques for Digital Marketers and Data Geeks #SESTO

john-gagnon-ses-toronto-2013

Technology is changing the way users are searching and interacting with technology. Bing Ads Evangelist John Gagnon shares some unique patterns, strategies and techniques that can help you interpret big data to make smarter marketing decisions. Technology is changing the way users are searching and interacting with technology. Bing Ads Evangelist John Gagnon shares some unique patterns, strategies and techniques that can help you interpret big data to make smarter marketing decisions. 0 Comments

How to Win in the Google Stock Market

Stock market

A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified ones. Through steady improvement, you can achieve market domination in one, and then an entire family, of keywords. A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified ones. Through steady improvement, you can achieve market domination in one, and then an entire family, of keywords. 0 Comments

5 Steps to Create a Website That Both Your Customers & Search Engines Will Love

open-sign

A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here are 5 steps you can implement to avoid this, and create a website that both your customers and search engines will love. A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here are 5 steps you can implement to avoid this, and create a website that both your customers and search engines will love. 0 Comments

Ecommerce Title Tags: Top 5 Ways to Increase Clicks

title-description

The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. 0 Comments

How to Hire & Retain SEO Talent in 2013

hiring-talented-employees

Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees, who will create and execute performance-driving SEO campaigns. Here’s how to find and keep them. Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees, who will create and execute performance-driving SEO campaigns. Here’s how to find and keep them. 0 Comments

6 Reasons You Should Stay With Your Current Small Business SEM Provider

sem-provider

If your current SEM team exhibits these six traits - even when frustrations are high and the value proposition is in question - you may not know how good you already have it and it's merely time for a heart-to-heart discussion with your team. If your current SEM team exhibits these six traits - even when frustrations are high and the value proposition is in question - you may not know how good you already have it and it's merely time for a heart-to-heart discussion with your team. 0 Comments

Tools to Help SEOs With ADD Get Work Done

add-seo

A vast majority of SEOs believe they “suffer” from ADD. After all, SEOs are being asked to do a lot. Today, many tools are available to help folks organize their SEO work, so that ideas result in action items which (hopefully) result in results. A vast majority of SEOs believe they “suffer” from ADD. After all, SEOs are being asked to do a lot. Today, many tools are available to help folks organize their SEO work, so that ideas result in action items which (hopefully) result in results. 0 Comments

Google Panda: How Can Affiliate Sites Cope?

panda-lightsaber

Successful affiliate sites need to carefully determine and aggressively pursue their niche, whatever that may be. Thinking about the customer and what type of content they want to read and interact with is essential to differentiating your site. Successful affiliate sites need to carefully determine and aggressively pursue their niche, whatever that may be. Thinking about the customer and what type of content they want to read and interact with is essential to differentiating your site. 0 Comments