Articles on value

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Understanding Value From SEO Efforts

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Ten years ago, we might have shown "success" based on a ranking report, or a list of things we'd "done" as an agency. Today, it’s different (and better). Years ago we might have shown "success" based on a ranking report, or a list of things we'd "done" as an agency. Today, it’s different (and better). 0 Comments

Keywords Are Dead! Long Live User Intent!

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Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. 0 Comments

How To Write the Best PPC Ad Copy & Beat Your Competitors

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While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier to shortcut the process and "steal" from your competitors. Identify the elements your competitors are using three simple steps. While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier to shortcut the process and "steal" from your competitors. Identify the elements your competitors are using three simple steps. 0 Comments

Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

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Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from his presentation on optimization across multiple channels. Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from his presentation on optimization across multiple channels. 0 Comments

7 Reasons Content Marketing is Better Than Link Building

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Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. 0 Comments

12 SEO Authority Building Tips

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When it comes to social signals, SEO, and authority, two keys are how you’re perceived and how much authority you have in your industry. Differentiate or die. Developing authority is a way to stand out – to people and search engines alike. When it comes to social signals, SEO, and authority, two keys are how you’re perceived and how much authority you have in your industry. Differentiate or die. Developing authority is a way to stand out – to people and search engines alike. 0 Comments