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How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

Competitor Key

This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started. This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started. 0 Comments

Killer PPC Testing Using an Ad Testing Matrix

the-matrix-has-you

The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. 0 Comments

9 Questions to Shape and Future-Proof Your Link Building Strategy

building-site

Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. 0 Comments

3 Dos & Don'ts to Spring Clean Your Facebook Ads

Cleaning supplies

Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too! Start with these simple and effective tips to pave your way to higher clicks and conversions. Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too! Start with these simple and effective tips to pave your way to higher clicks and conversions. 0 Comments