Articles on user testing

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4 Simple Ways to Use Web Analytics for Smarter CRO Testing

UserTesting Category tests

Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins. Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins. 0 Comments

What to do When Your Split Test Fails

Split Test

A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when your split test doesn’t succeed? Here’s what causes experiments to fail and how to gain value from your failures. A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when your split test doesn’t succeed? Here’s what causes experiments to fail and how to gain value from your failures. 0 Comments

When Will Social Search Engine Volunia Deliver its Quantum Leap?

volunia-english

Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper Search algorithm concept. Marchiori shares an update on the new search engine’s progress and upcoming features. Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper Search algorithm concept. Marchiori shares an update on the new search engine’s progress and upcoming features. 0 Comments

A 4 Step Multivariate Testing Process That Works

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Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build a culture of data-driven decision making. Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build a culture of data-driven decision making. 0 Comments

Breaking Out Of Google's Beta Limbo

Most of Google's major features remain in beta status, underscoring the company's poor track record of delivering final products. Most of Google's major features remain in beta status, underscoring the company's poor track record of delivering final products. 0 Comments

Effective Search Engine Design

Representatives from Google, Yahoo, and Lycos share insights into how they design for their users, and what users search for when they visit the major web navigation portals. Representatives from Google, Yahoo, and Lycos share insights into how they design for their users, and what users search for when they visit the major web navigation portals. 0 Comments