Articles on User Research

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Top 10 Skills That Separate Real UX Designers from Wannabes

Snake Oil Salesman

With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities. Many ill-trained people claim to be user experience (UX) designers. But here's how to figure out if you're hiring a snake oil salesman or a true expert. 0 Comments

When Do You Add UX to Your Design?

UX Salt and Pepper

It's not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users' perspective, instead of the marketing or technology perspectives. Your clients will be amazed at how much design and development time they actually save by spending the time to clearly define a user's problem, up front. 0 Comments

Task Analysis: The Key UX Design Step Everyone Skips

Shopping Cart

Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market. Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market. 0 Comments

2 Ways to Implement UX Methodology Into Your SEO Tactics

Macaroni and Cheese

User experience is the cheese to SEO's macaroni. They can exist separately, but together they're deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing. User experience is the cheese to SEO's macaroni. They can exist separately, but together they're deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing. 0 Comments