Articles on user-generated content

RSS

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

focus-on-quality

The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. Version 5.0 of the handbook gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. 0 Comments

The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival

The Link Graph Still Alive and Kicking

These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. 0 Comments

Conquering Content Marketing, Step 5: Measurement

Content Marketing Framework Measurement

You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. 0 Comments

Conquering Content Marketing, Step 4: Racing to Launch

Content Marketing Framework Distribution

For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. 0 Comments

Top 10 SEO New Year's Resolutions for a Successful 2014

Our 2014 SEO New Year's Resolutions

It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO strategies tactics. Here are the top 10 SEO resolutions for your 2014 success! It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO strategies tactics. Here are the top 10 SEO resolutions for your 2014 success! 0 Comments

Sequencing the DNA of the Perfect Comment [Study]

Attribute Importance for Makes me want to read more comments

A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance of these elements. Thus determining "The Perfect Comment". A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance of these elements. Thus determining "The Perfect Comment". 0 Comments

9 Content Marketing Lessons From Tourism Australia

australia-sunset-100000-likes

In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution. In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution. 0 Comments

A Simple Guide to Using rel="alternate" hreflang="x"

page-template-translations

This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. 0 Comments

Converged Media: Maximizing Consumer Engagement in a Digital World

converged-media-venn-diagram

Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges. Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges. 0 Comments

4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

noise-megaphone

Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these best practices when creating a location-based solution, app, and site. Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these best practices when creating a location-based solution, app, and site. 0 Comments

PPC Ads: Testing User Reviews to Increase CTR

business-people-group

Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for PPC ads as well? Yes we can! Here’s how you can give your PPC ads a performance a boost. Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for PPC ads as well? Yes we can! Here’s how you can give your PPC ads a performance a boost. 0 Comments

4 SEO Recommendations to Target the Long Tail

long-tail-whale

For many enterprise companies, long tail keyword traffic is important because it drives the lion's share of search traffic. These actionable recommendations will help you increase the amount of total targeted, organic search traffic to your website. For many enterprise companies, long tail keyword traffic is important because it drives the lion's share of search traffic. These actionable recommendations will help you increase the amount of total targeted, organic search traffic to your website. 0 Comments

Google Shares 7 Tips With Free Web Hosting Sites to Avoid Penalties

spam-spam-spam

Google is constantly on the lookout for spammy websites that don’t add “sufficient value” to its users. For free web hosting services that don’t want to see all of their sites removed from Google’s index, Google has shared seven preventative tips. Google is constantly on the lookout for spammy websites that don’t add “sufficient value” to its users. For free web hosting services that don’t want to see all of their sites removed from Google’s index, Google has shared seven preventative tips. 0 Comments

New Signals to Search Engines Revisited

traffic-signals

Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of search. Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of search. 0 Comments

How Affiliate Sites Can Best Exploit SEO

cheap-hotels-competition

Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords. Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords. 0 Comments

Are You Competing with Your Own Business Identity?

ipad-iphone

As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results. As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results. 0 Comments

Google’s Encrypted Search Data: A Cure for Vision Loss?

Share of Total Visits indexed to sample

Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build a comprehensive profile of the “Secured User”, to gain a better understanding of the faces who will be absent from the crowd. Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build a comprehensive profile of the “Secured User”, to gain a better understanding of the faces who will be absent from the crowd. 0 Comments

SEO for Naver – Korea’s Largest Search Engine

naver-search-logo

Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Q&A, blogs, paid, and data base searches all on the same page. Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Q&A, blogs, paid, and data base searches all on the same page. 0 Comments

4 Types of Timely Content for Google’s "Fresh" Update

fresh-fruits-vegetables

Is producing timely content a challenge for your company? Here’s how you can leverage four asset types – press releases, marketing automation content, social media, and user-generated content – to create a steady stream of keyword-rich content. Is producing timely content a challenge for your company? Here’s how you can leverage four asset types – press releases, marketing automation content, social media, and user-generated content – to create a steady stream of keyword-rich content. 0 Comments

3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

last-minute-seo-tactics-3

Don’t let a code freeze put your SEO initiatives on ice. Make the most of this holiday sales season by implementing a few last-minute optimization tactics that can scale across the enterprise and make your search engine marketing campaigns shine. Don’t let a code freeze put your SEO initiatives on ice. Make the most of this holiday sales season by implementing a few last-minute optimization tactics that can scale across the enterprise and make your search engine marketing campaigns shine. 0 Comments