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Dive Into Google AdWords New Mobile App Promotion Capabilities

App Marketing

Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon. Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon. 0 Comments

Google Puts Local Ads on the Maps App

Google Maps Local Ad

For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business. For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business. 0 Comments

Twitter Patents Itself

Twitter Logo

Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter. Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter. 0 Comments

How Display Campaigns Are Becoming Enhanced

Google Display Network Logo

Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the differences in capabilities. However, some sexy new features are making their way into your accounts. Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the differences in capabilities. However, some sexy new features are making their way into your accounts. 0 Comments

Audience Targeting in Mobile: 4 Key Elements of Context

A person standing under a weather vane

Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign performance. Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign performance. 0 Comments

Twitter: Government User Data Requests Grow, 81% From U.S.

twitter-phone

Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report. Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report. 0 Comments

5 Myths About Search Data

search-query-relevance

The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see. The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see. 0 Comments

It’s Time to Give Microsoft adCenter a Try

adcenter-import

If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends you most of your traffic. But if you haven’t used Microsoft adCenter recently, it’s time to take another look. If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords, probably because it sends you most of your traffic. But if you haven’t used Microsoft adCenter recently, it’s time to take another look. 0 Comments

The 5 Keys to Conversion Rate Optimization

five-keys

One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic for organic and paid landing pages. Even a 0.5-1 percent increase can have dramatic results in the overall health of a company. One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic for organic and paid landing pages. Even a 0.5-1 percent increase can have dramatic results in the overall health of a company. 0 Comments

Lost & Found: Ripoff Report Back in Google, But Would Your Website Be So Lucky?

Ripoffreport.com search does not match any documents

Ripoff Report disappeared from Google's index on Tuesday. Although the site is now back in the index with all of its pages, it provides lessons for the rest of us about the importance of granting others access to your Google Webmaster Tools account. Ripoff Report disappeared from Google's index on Tuesday. Although the site is now back in the index with all of its pages, it provides lessons for the rest of us about the importance of granting others access to your Google Webmaster Tools account. 0 Comments

The First Steps to High Rankings in Google

The difference for some websites in ranking in the top three for a particular competitive search phrase really isn't about black magic. Really, it's about the study of the user that you're trying to target. The difference for some websites in ranking in the top three for a particular competitive search phrase really isn't about black magic. Really, it's about the study of the user that you're trying to target. 0 Comments