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How Can SEO Stimulate Export Sales?

Worldwide Shipping

Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales. Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales. 0 Comments

8 Tips for Building Your Internal Content Marketing Strategy

Content Planning

It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. 0 Comments

Is Negative SEO a Fairly Easy Practice?

The Missing Link

Given that any decision about the credibility of linking signals that is left up to a machine can't be correct 100 percent of the time, can we know the extent to which incorrect link evaluations occur, and the extent to which negative SEO works? Given that any decision about the credibility of linking signals that is left up to a machine can't be correct 100 percent of the time, can we know the extent to which incorrect link evaluations occur, and the extent to which negative SEO works? 0 Comments

Advertising on Amazon: 3 Winning Channels

amazon-product-ads-from-external-websites

Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. 0 Comments

Top 4th of July 2013 Searches From Bing & Yahoo

we-the-people

While Google is celebrating July 4th with a Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to this year's celebration. Yahoo's users want to party, while Bing uncovered some depressing search trends. While Google is celebrating July 4th with a Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to this year's celebration. Yahoo's users want to party, while Bing uncovered some depressing search trends. 0 Comments

Top News Events of 2012 & Resulting PPC Trends

facebook-ads-traffic-2012

Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. 0 Comments

A Simple Guide to Using rel="alternate" hreflang="x"

page-template-translations

This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. 0 Comments

SEOs: Will You Negotiate a Salary Increase in 2013?

Conductor Salary Survey 2012

Conductor, released an infographic that illustrated SEO role salary ranges across the USA. Right now, it is a pretty nice lifestyle to be a search marketer. And "the good life", rather than riches, seems to be a priority to many. Conductor, released an infographic that illustrated SEO role salary ranges across the USA. Right now, it is a pretty nice lifestyle to be a search marketer. And "the good life", rather than riches, seems to be a priority to many. 0 Comments

3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

BrightEdge Share 12

On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the future of websites, social media & search engines. On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the future of websites, social media & search engines. 0 Comments

Baidu Paid & Organic Search Starter Guide

Baidu logo

How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results. How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results. 0 Comments

Pot (Microsoft) Calls Kettle (Google) Black on Privacy

putting-people-first-microsoft-google

Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9. Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9. 0 Comments

Is Diego Rivera Google Doodle a Nod to the 99%?

Diego Rivera Google Doodle

Today's Google Logo honors the 125th birthday of Mexican painter Diego Rivera. Whilst there is plenty of artistic allusion in the piece, there may also be a hint of political sympathy in today's choice of Google Doodle. Today's Google Logo honors the 125th birthday of Mexican painter Diego Rivera. Whilst there is plenty of artistic allusion in the piece, there may also be a hint of political sympathy in today's choice of Google Doodle. 0 Comments

4 Companies Winning in the Foreign Language Internet

skyscanner-languages

The question for ecommerce businesses right now isn’t “can I afford to invest in foreign language websites?” Rather, it’s “can I afford not to?!” Here are four companies that have embraced foreign markets with translated and optimized websites. The question for ecommerce businesses right now isn’t “can I afford to invest in foreign language websites?” Rather, it’s “can I afford not to?!” Here are four companies that have embraced foreign markets with translated and optimized websites. 0 Comments

Yandex IPO Biggest For Internet Company Since Google

Yandex raises $1.3 billion from it's IPO, setting the record for the second largest IPO for an internet company since Google. Founded in 1997, Yandex is slightly older then Google. The company plans to expand into other markets and languages. Yandex raises $1.3 billion from it's IPO, setting the record for the second largest IPO for an internet company since Google. Founded in 1997, Yandex is slightly older then Google. The company plans to expand into other markets and languages. 0 Comments

Weather Forecast? Don't Know, Check Google

While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year. While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year. 0 Comments

Display Advertising Views Have 'Positive Impact' on Consumer Behavior

Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. 0 Comments