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Travel PPC: Top Advertisers, Keywords & Destinations [Report]

Travel

About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo's report. About 12,700 Google AdWords advertisers spent more than $750 million on more than 50,000 travel-related keywords, with an average 4.18% CTR and $0.86 CPC. 0 Comments

What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

dominoes1

While you know meaningful change takes a long time, and requires patience, commitment, and effort, your search prospects are secretly longing for magic. Show prospects that with your help, they can improve that number quickly and dramatically. While you know meaningful change takes a long time, and requires patience, commitment, and effort, your search prospects are secretly longing for magic. Show prospects that with your help, they can improve that number quickly and dramatically. 0 Comments

How to Build Links With Location Relevance

google-analytics-location-report-map

Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local. Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local. 0 Comments

Google Penguin 2.0 Update is Live

google-penguin-watch-out-webspam

The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin. The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin. 0 Comments

Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

mobile-behavior-path-to-purchase-uk-2013

Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. 0 Comments

International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

We Shall Decide Your Level of Fail

Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can’t afford to assume too much. Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can’t afford to assume too much. 0 Comments

Google Pays $7 Million to Settle Street View Snooping Case

google-maps-street-view-car-on-highway

The settlement ends a case against Google which dates back to 2010, when it was revealed that the company's Street View camera units had been illegally snooping in on local Wi-Fi networks while the vehicles were taking pictures for the service. The settlement ends a case against Google which dates back to 2010, when it was revealed that the company's Street View camera units had been illegally snooping in on local Wi-Fi networks while the vehicles were taking pictures for the service. 0 Comments

Strong IPhone 5 Sales Help Apple Overtake Android in U.S.

Apple iPhone 5 front featuring 4G and 4in screen

New data show that IOS has once again pushed past Android in the U.S. The statistics show that IOS now has a 48.1 percent share of U.S. smartphone sales, compared to Android's 46.7 percent share. Android still has the lead in Europe New data show that IOS has once again pushed past Android in the U.S. The statistics show that IOS now has a 48.1 percent share of U.S. smartphone sales, compared to Android's 46.7 percent share. Android still has the lead in Europe 0 Comments

Google Panda & Penguin: A New Way for SEOs to Measure True Impact

panda-penguin

How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate. How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate. 0 Comments

Fourth of July Doodle Second Longest Running Google Celebration

fourth-july-google-doodle

This year marks the 12th Doodle dedicated to US Independence Day and is the second longest event honored by Google on its logo. Only Thanksgiving has a longer tradition, having first appeared in 1999, while the Fourth of July Doodle started in 2000. This year marks the 12th Doodle dedicated to US Independence Day and is the second longest event honored by Google on its logo. Only Thanksgiving has a longer tradition, having first appeared in 1999, while the Fourth of July Doodle started in 2000. 0 Comments

4 International SEM Tips to Bolster Your Global Agenda

International Search Globe

Efficiently leveraging paid search around the world is difficult. Advice for search marketers approaching this global challenge: minimize inefficiency by using this helpful advice on language, currency, time zones, and standardization. Efficiently leveraging paid search around the world is difficult. Advice for search marketers approaching this global challenge: minimize inefficiency by using this helpful advice on language, currency, time zones, and standardization. 0 Comments

SEO Your Website For Foreign Market Acquisition

Global Currencies

How can a U.S. company expand its presence in an English-speaking foreign markets? An overview of the pros and cons from an SEO and marketing standpoint, as well as some of the major SEO considerations. How can a U.S. company expand its presence in an English-speaking foreign markets? An overview of the pros and cons from an SEO and marketing standpoint, as well as some of the major SEO considerations. 0 Comments

International SEO 101

International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. 0 Comments

The New Era of Travel Affiliate Marketing

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. 0 Comments