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AdWords Changing Video Advertising Options in April

AdWords TrueView Video Ad Positions on YouTube

The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. 0 Comments

July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?

adwords-apocalypse

In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect. In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect. 0 Comments

AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

adwords-location-bid-adjustment

Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded. This affects all PPC advertisers. Here’s what you need to know about upgrading to Enhanced Campaigns. Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded. This affects all PPC advertisers. Here’s what you need to know about upgrading to Enhanced Campaigns. 0 Comments

New Yahoo Clues Offers Regional and Demographic Data

Yahoo Clues Heatmap

Clues, the Yahoo product that provides information on search trends on Yahoo searches, has just gotten a big upgrade to its features. Their new version includes an upgraded interface, regional search data, and trends for separate demographics. Clues, the Yahoo product that provides information on search trends on Yahoo searches, has just gotten a big upgrade to its features. Their new version includes an upgraded interface, regional search data, and trends for separate demographics. 0 Comments