Articles on Unique Selling Proposition

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4 Mistakes Agencies Make to Lose Clients

Client Agency Love

Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics will cost you future business and current clients. Attract new clients and keep clients longer by avoiding these mistakes. These tips will help your search agency or consulting business be more successful. 0 Comments

A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google

The 5 Part DIY Promotion Guide for Startups

Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience. Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2006-2010)

matt-cutts-seo-mistakes

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. 0 Comments

Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

Twitter Money

Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents. Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents. 0 Comments

Integrating Owned, Earned & Paid Media For Better SEO

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Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. 0 Comments

Killer PPC Testing Using an Ad Testing Matrix

the-matrix-has-you

The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. 0 Comments

Dramatically Raise the Value of Any Piece of Content with These 27 Tactics

raise-your-content-value

By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. 0 Comments

The Year in Search & Social Marketing: Highs & Lows of 2012

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Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable highlights from search, social and online tech. Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable highlights from search, social and online tech. 0 Comments

9 Questions to Shape and Future-Proof Your Link Building Strategy

building-site

Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. 0 Comments

3 Dos & Don'ts to Spring Clean Your Facebook Ads

Cleaning supplies

Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too! Start with these simple and effective tips to pave your way to higher clicks and conversions. Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too! Start with these simple and effective tips to pave your way to higher clicks and conversions. 0 Comments

The 4 Pillars of a Successful PPC Campaign

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Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re new to PPC, step away from the AdWords interface and take a look at these mainstays before you do another thing with PPC. Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re new to PPC, step away from the AdWords interface and take a look at these mainstays before you do another thing with PPC. 0 Comments

9 Not-So-Great Points About Adwords Sitelinks

google-adwords-sitelink-data

Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. However, there are some downsides to AdWords sitelinks, including painful conversion tracking and no ability to pause. Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. However, there are some downsides to AdWords sitelinks, including painful conversion tracking and no ability to pause. 0 Comments

Successful SEO Tactics: On-Site Optimization

SEO On-site Factors

On-site optimization has long been a cornerstone in any organic search effort. Two important principles to remember are to optimize toward the end user and plan holistically. Here are some core on-site attributes and how to best utilize them. On-site optimization has long been a cornerstone in any organic search effort. Two important principles to remember are to optimize toward the end user and plan holistically. Here are some core on-site attributes and how to best utilize them. 0 Comments

SearchDay | Geo-Targeting Isn't Just for Local Businesses Anymore

Today's search engine marketing news and opinion: Mobile Coupons Offer Multiple Benefits; Is Yellow Journalism the New Color of Content?; Link Marketing Opportunities in Your Backyard; and more. Today's search engine marketing news and opinion: Mobile Coupons Offer Multiple Benefits; Is Yellow Journalism the New Color of Content?; Link Marketing Opportunities in Your Backyard; and more. 0 Comments

For Local Search, It's All About the Online-Offline Gap

The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. 0 Comments

SearchDay: Press Releases and Search Engine Optimization

Today's search engine marketing news and opinion: Press Releases and Search Engine Optimization; When's an Outage More than Just an Outage?; Google's Sergey Brin on Local Mobile Search; and more. Today's search engine marketing news and opinion: Press Releases and Search Engine Optimization; When's an Outage More than Just an Outage?; Google's Sergey Brin on Local Mobile Search; and more. 0 Comments

Creative Messaging in a Direct Response World

Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? Branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld writing techniques for both. Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? Branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld writing techniques for both. 0 Comments