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A Guide to Getting Started With Analytics

Google Analytics

Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for the beginner – with explanations of five core areas, how to get to them, and what to look at while you're there. Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for the beginner – with explanations of five core areas, how to get to them, and what to look at while you're there. 0 Comments

An Open Letter to Google

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Hi, Google. As we head into a new year, please try to remember that we're people, too and sometimes we need real help understanding what you expect of us – not just a cryptic message of “be better” and a spanking if we don't do it your way. Hi, Google. As we head into a new year, please try to remember that we're people, too and sometimes we need real help understanding what you expect of us – not just a cryptic message of “be better” and a spanking if we don't do it your way. 0 Comments

Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

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Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. 0 Comments

3 Underused Features of Google Analytics

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Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem. Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem. 0 Comments

Top 5 Mistakes People Make Buying Paid Search Software

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Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes. Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes. 0 Comments

Tools to Help SEOs With ADD Get Work Done

add-seo

A vast majority of SEOs believe they “suffer” from ADD. After all, SEOs are being asked to do a lot. Today, many tools are available to help folks organize their SEO work, so that ideas result in action items which (hopefully) result in results. A vast majority of SEOs believe they “suffer” from ADD. After all, SEOs are being asked to do a lot. Today, many tools are available to help folks organize their SEO work, so that ideas result in action items which (hopefully) result in results. 0 Comments

17 Tips for Tip-Based Content – How to Research, Scale & Promote

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A proposed definition of "tips" (the smallest documentable unit of "how-to" do something) for marketers and ideas and direction for link strategists and other content marketers on how to utilize tip-based content to meet marketing goals. A proposed definition of "tips" (the smallest documentable unit of "how-to" do something) for marketers and ideas and direction for link strategists and other content marketers on how to utilize tip-based content to meet marketing goals. 0 Comments

Brand Reputation Management & Messaging: Lessons From LeBron James

Any online marketplace has its fair share of all-stars and also-rans that seem to thrive or falter based on their understanding of their customers, marketplace, and message. Here's how to be Miami, not Cleveland. Any online marketplace has its fair share of all-stars and also-rans that seem to thrive or falter based on their understanding of their customers, marketplace, and message. Here's how to be Miami, not Cleveland. 0 Comments