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Unraveling Big Data with Dixon Jones from Majestic SEO Ahead of ClickZ Live NY

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How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. 0 Comments

Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

Penguin 2.0 Punished vs Rewarded

UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site. UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site. 0 Comments

Google UK Paid £11.6 Million in Corporation Tax in 2012

google logo headquarters sign search engine seo

Google's UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing with its Irish operation taking most of the profits, with these profits being channelled to a subsidiary in Bermuda. Google's UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing with its Irish operation taking most of the profits, with these profits being channelled to a subsidiary in Bermuda. 0 Comments

Organic vs. Paid Listings: Do Users Know the Difference?

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Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning. But there’s an underlying issue: Do users really know what they’re getting into when they choose one over the other? Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning. But there’s an underlying issue: Do users really know what they’re getting into when they choose one over the other? 0 Comments

Search Engine Watch Redesign Breaks Records

SEW Redesign Page View Stats

Exactly 6 months ago, we re-designed Search Engine Watch to the site you see today. Content migration is the first major leap into our brand new identity, but the most critical piece of the puzzle. Now, we are pleased to share all the results. Exactly 6 months ago, we re-designed Search Engine Watch to the site you see today. Content migration is the first major leap into our brand new identity, but the most critical piece of the puzzle. Now, we are pleased to share all the results. 0 Comments

What SEOs Can Learn from Savvy Affiliates

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SEOs must look outside of our industry and understand our place in the wider range of business-marketing services. Adapting a more sophisticated and holistic approach – with a product, a USP, and a strategy – are key to future-proof success. SEOs must look outside of our industry and understand our place in the wider range of business-marketing services. Adapting a more sophisticated and holistic approach – with a product, a USP, and a strategy – are key to future-proof success. 0 Comments

Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links

Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you. Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you. 0 Comments

Searcher Behavior Research Update

Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. 0 Comments

Search Marketing UK: A Buyer's Guide

We review yet another buyer's guide to search engine marketing, this one focused exclusively on agencies operating within the United Kingdom. We review yet another buyer's guide to search engine marketing, this one focused exclusively on agencies operating within the United Kingdom. 0 Comments

The State of Search in Europe

What is the state of search in Europe and how do the major players see search developing over the coming years? What is the state of search in Europe and how do the major players see search developing over the coming years? 0 Comments

Google Ad Policies To Be Expanded Publicly

Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. 0 Comments

Outsourcing Search Engine Marketing Articles

Compilation of resources and articles from Search Engine Watch and around the web that provide advice about outsourcing search engine marketing. Compilation of resources and articles from Search Engine Watch and around the web that provide advice about outsourcing search engine marketing. 0 Comments