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'Delete' is Now 'Remove' In AdWords

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Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever. Google AdWords changed terminology, replacing most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. 0 Comments

Google Updates PageSpeed Insights Tools With User Experience Rules

pagespeed-insights-tool

Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool was updated to a mobile-friendly design and documents were translated into more languages. Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool was updated to a mobile-friendly design and documents were translated into more languages. 0 Comments

4 UX Tips That Will Improve Your Content Strategy

Goal Funnel Google Analytics

Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy. Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy. 0 Comments

A Simple Test to Guide Every UX Design Decision

Does the Darn Thing Work

During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task. But every new element doubles the potential for error. Here's how to eliminate unnecessary elements. During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task. But every new element doubles the potential for error. Here's how to eliminate unnecessary elements. 0 Comments

Twitter Puts Mobile Front and Center for the Holidays

Twitter Mobile

Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season. Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season. 0 Comments

The 4 Levels of UX Design

Under the Hood

Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site. Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site. 0 Comments

Smartwatches & Search: New Form Factors, New Behaviors, New Rules

Smartwatch

Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this new ecosystem? What techniques will help you get found? And, more important, what kind of content will make you worth looking for? Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this new ecosystem? What techniques will help you get found? And, more important, what kind of content will make you worth looking for? 0 Comments

Big Bing Ads 2013 Recap

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Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. 0 Comments

Google+ Tells Businesses Using AdWords Express Will Grow Followers

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Looks like Google is once again trying to sell local business owners with a Google+ page on the idea that AdWords Express will deliver them more business. Ads are showing up in Google+ pages as a way to "get customers to your Google+ page." Looks like Google is once again trying to sell local business owners with a Google+ page on the idea that AdWords Express will deliver them more business. Ads are showing up in Google+ pages as a way to "get customers to your Google+ page." 0 Comments

Glowing Reviews for Facebook's Faster Android App

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Facebook released a native app for Android devices, which it claims is "twice as fast" as its previous effort. Facebook for Android 2.0, sees the social network ditching HTML5 in favour of native code - as it did with its IOS app earlier this year. Facebook released a native app for Android devices, which it claims is "twice as fast" as its previous effort. Facebook for Android 2.0, sees the social network ditching HTML5 in favour of native code - as it did with its IOS app earlier this year. 0 Comments

Is Google Search Really Only 18.5% Organic Results?

saas-help-desk-google-serp

Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author tries to make the case, though Google's Matt Cutts sees some "major issues" with the search vs. non-search arguments. Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author tries to make the case, though Google's Matt Cutts sees some "major issues" with the search vs. non-search arguments. 0 Comments

3 Tactics for Demographic Targeting on the Google Display Network

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Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. 0 Comments

Blekko SEO Tool Now Gets More Up-To-Date Info from Search Engine Crawler

blekko-seo-july-2012

Blekko has integrated more recent crawl data from their search engine crawler into their free SEO tools, giving marketers access to link data, duplicate content reports, and more, populated with information that may be just minutes old. Blekko has integrated more recent crawl data from their search engine crawler into their free SEO tools, giving marketers access to link data, duplicate content reports, and more, populated with information that may be just minutes old. 0 Comments

When Will Social Search Engine Volunia Deliver its Quantum Leap?

volunia-english

Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper Search algorithm concept. Marchiori shares an update on the new search engine’s progress and upcoming features. Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper Search algorithm concept. Marchiori shares an update on the new search engine’s progress and upcoming features. 0 Comments

Bing Testing New SERPs Design, Local Search Layouts

bing-feb2012-serp-design-test

Bing’s new search engine results page design, with the sidebar moved to the right of the page and prominent user account controls, is rolling out to more users. They’re also testing new local search results layouts and placement. Bing’s new search engine results page design, with the sidebar moved to the right of the page and prominent user account controls, is rolling out to more users. They’re also testing new local search results layouts and placement. 0 Comments

Why Search Marketers Must Use AdWords Ad Extensions

You Got the X Factor Don't Miss Out on Ad Extensions

In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. Let’s review AdWords Ad Extensions and why you should use them. In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. Let’s review AdWords Ad Extensions and why you should use them. 0 Comments

Blekko Gets New User Interface & Ramps Up Auto-Slashing

Blekko

Blekko has announced a major upgrade to their UI and increased the number of categories covered by automatic slashtags to 500. Co-founder Mike Markson spoke with us to explain how Blekko curates results and what auto-slashtagging means for users. Blekko has announced a major upgrade to their UI and increased the number of categories covered by automatic slashtags to 500. Co-founder Mike Markson spoke with us to explain how Blekko curates results and what auto-slashtagging means for users. 0 Comments

Google Maps for Android Adds Indoor Mall, Airport, Store Maps

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Google Maps has added indoor maps of malls, airports, and many other locations. These indoor maps are available by simply pinch-zooming in your Google Maps mobile app. Google Maps also has a new UI with easier access to Places and other features. Google Maps has added indoor maps of malls, airports, and many other locations. These indoor maps are available by simply pinch-zooming in your Google Maps mobile app. Google Maps also has a new UI with easier access to Places and other features. 0 Comments