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Naver Optimization: 5 Best Practices

Naver SERP Explained

If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver. If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver. 0 Comments

Yelp Lawsuit Seeks Wages for Yelpers

Yelp

A lawsuit is seeking employment benefits and wages for reviewers (a.k.a. "Yelpers") that have been posting free reviews on Yelp. The lawsuit claims Yelp has violated the Fair Labor Standards Act (FLSA) and has refused to pay wages to its reviewers. A lawsuit is seeking employment benefits and wages for reviewers (a.k.a. "Yelpers") that have been posting free reviews on Yelp. The lawsuit claims Yelp has violated the Fair Labor Standards Act (FLSA) and has refused to pay wages to its reviewers. 0 Comments

Pure Spam: What Are Google Penalties & What to Do to Recover

google-spam-can

Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google. Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google. 0 Comments

Spamming Your Way to Visibility with User-Generated Pages

college-humor-debut-cures

If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy just waiting for the next algorithmic smackdown to kill your site dead in the water. And it makes your brand look cheap and tacky. If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy just waiting for the next algorithmic smackdown to kill your site dead in the water. And it makes your brand look cheap and tacky. 0 Comments

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

paid-clicks-youtube-hulu

"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities await paid search in the territory this new style of content opens up? "Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities await paid search in the territory this new style of content opens up? 0 Comments

Kony 2012: Lessons for Video Marketers

kony-2012-viral-video-chart

The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video marketers. While short, funny videos go viral, video marketers should consider these other formulas for success. The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video marketers. While short, funny videos go viral, video marketers should consider these other formulas for success. 0 Comments

SEO: Success Through Delegation & Integration

seo-puzzle

If you’re an in-house e-commerce manager or SEO with little budget and time, delegation is huge. What are the other departments do you need to be best friends with to get them to do your job for you? Well, here’s a list and the reasons why. If you’re an in-house e-commerce manager or SEO with little budget and time, delegation is huge. What are the other departments do you need to be best friends with to get them to do your job for you? Well, here’s a list and the reasons why. 0 Comments

Search Around the World: South Korea

South Koreans have a big appetite for search, social media, and user-generated content. To prosper in this tough market, you must learn how their citizens search and use these search marketing best practices. South Koreans have a big appetite for search, social media, and user-generated content. To prosper in this tough market, you must learn how their citizens search and use these search marketing best practices. 0 Comments

Think Local, Act Social

What do bars, lawyers, restaurants and dog washers have in common? They all meet at the intersection of Local Search and Social Search. What do bars, lawyers, restaurants and dog washers have in common? They all meet at the intersection of Local Search and Social Search. 0 Comments

Social Features Key to Yahoo Local

Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. 0 Comments