Articles on tweaking

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PPC Ad Optimization: Getting Big Results from Small Changes

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When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact. When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact. 0 Comments

Don't Overdo the Tweaking

Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake. Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake. 0 Comments