Articles on TV spots

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PPC Integration: Integrating PPC with Offline Marketing, Part 3

Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. 0 Comments

Will Search Marketers Change Their Spots?

Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more professional video spots can replace search marketers' talking heads. Most search marketers know the value of user-generated content when they launch online videos for clients. What can search marketers do to promote their own services and stand out from the pack? As production values get better online, though, more professional video spots can replace search marketers' talking heads. 0 Comments