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Mobile, Local, Barcodes, and Bathroom Stalls

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A perfect storm is brewing for mobile advertising in search, display, and SMS; and across mobile web and native apps. But what does it all mean for mobile local advertising and search? Here are some QR code marketing dos and don'ts. A perfect storm is brewing for mobile advertising in search, display, and SMS; and across mobile web and native apps. But what does it all mean for mobile local advertising and search? Here are some QR code marketing dos and don'ts. 0 Comments

What Can the Recession Teach Us?

This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. 0 Comments

Rating the Super Bowl Advertisers' SEO Record

The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement. The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement. 0 Comments

Everything You Assumed About Search Is About to Change

As soon as search marketing old timers think they've got search all figured out, something changes. Sometimes it's as simple as a search engine algorithm update. More often, people drive change by challenging the assumptions we make about search ads: how they work, who sees them, and what they really mean to consumers, advertisers and search marketers. As soon as search marketing old timers think they've got search all figured out, something changes. Sometimes it's as simple as a search engine algorithm update. More often, people drive change by challenging the assumptions we make about search ads: how they work, who sees them, and what they really mean to consumers, advertisers and search marketers. 0 Comments

Putting Search in the Ad Mix

Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. 0 Comments

Putting Search in the Ad Mix

Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. 0 Comments