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Life After a Link Apocalypse

The Human Impact on Nature

What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. 0 Comments

New MPAA Report Blames Google, Search Engines for Piracy

Online Piracy

The report found that three-quarters of respondents admitted using search engines as a route to their plundered content and that 58% of searches were generic hunts without any pirate tinged keywords. The majority of queries (82%) came from Google. The report found that three-quarters of respondents admitted using search engines as a route to their plundered content and that 58% of searches were generic hunts without any pirate tinged keywords. The majority of queries (82%) came from Google. 0 Comments

Let Your Audience's Interests Guide Your Content Strategy

audience

Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways. Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways. 0 Comments

UbiquiTV: Video Fragmentation is the New Reality

ubiquitv

Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. 0 Comments

Twitter Year in Review: Top People, Trends & Events of 2012

golden-tweets-obama-four-more-years

President Obama had the most popular tweet of the year, while Pope Benedict XVI, Neil Young and Ringo Starr are just getting started in social. Find out which events, people and topics generated the most interest in Twitter this year. President Obama had the most popular tweet of the year, while Pope Benedict XVI, Neil Young and Ringo Starr are just getting started in social. Find out which events, people and topics generated the most interest in Twitter this year. 0 Comments

Google Adding Explanations to Knowledge Graph

gone-with-wind-expanded-google-knowledge-graph

Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with discovery. The feature will roll out gradually as information becomes available. Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with discovery. The feature will roll out gradually as information becomes available. 0 Comments

Rupert Murdoch Outfoxed? Google Can Resume 'Stealing' His Content

Rupert Murdoch

Media magnate Rupert Murdoch has reportedly backed down from blocking Google and says that he will let tje search engine index his newspapers. In the past, Murdoch has gone so far as to call Google "a parasite" that "steals" his content. Media magnate Rupert Murdoch has reportedly backed down from blocking Google and says that he will let tje search engine index his newspapers. In the past, Murdoch has gone so far as to call Google "a parasite" that "steals" his content. 0 Comments

Google Searches Surge After Knowledge Graph Launch

aerosmith-google-knowledge-graph

If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in search queries since it launched May 16. If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in search queries since it launched May 16. 0 Comments

Paid Search Peak Times: Gain Hourly Insights About Your Competitors

competitors-by-hour-bar-chart

Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per click, can provide valuable insights that help you optimize to variances throughout the day and respond to consumer demand. Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per click, can provide valuable insights that help you optimize to variances throughout the day and respond to consumer demand. 0 Comments

Google Search Results Test Adds More Instant Answers

google-search-result-lost-sources

Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these direct answers directly on Google’s search result pages. Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these direct answers directly on Google’s search result pages. 0 Comments

Video Ad Views Grew 128% in 2011

Total Video Views and Video Ad Views by Quarter

As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase. As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase. 0 Comments

comScore YouTube Partner Reporting Rankings Reveal 7 Significant Secrets

grays-sports-almanac

The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels. The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels. 0 Comments

Bing Partners with CW for Integrated Advertising

tv-to-bing-about

Bing has teamed up with the CW, a TV network aimed at the 18-34 demographic, for a bold advertising campaign. The "TV to Bing About" campaign will go beyond product placement, offering original content with the stars of CW’s shows. Bing has teamed up with the CW, a TV network aimed at the 18-34 demographic, for a bold advertising campaign. The "TV to Bing About" campaign will go beyond product placement, offering original content with the stars of CW’s shows. 0 Comments

May 2011 Online Video Rankings: Nielsen, comScore Agree to Disagree

YouTube Video in Facebook

The latest video ranking data for May 2011 is now available and about the only thing that any of the market research firms seem to agree upon is that online video and YouTube are bigger than a breadbox. The latest video ranking data for May 2011 is now available and about the only thing that any of the market research firms seem to agree upon is that online video and YouTube are bigger than a breadbox. 0 Comments

Google Acquires SageTV for GoogleTV Reinvigoration

Google TV Logo

Google just picked up SageTV for an undisclosed amount. SageTV, a software and hardware company that built a product for watching and recording TV shows from any computer with a high-speed internet connection, is likely to be integrated into Google TV. Google just picked up SageTV for an undisclosed amount. SageTV, a software and hardware company that built a product for watching and recording TV shows from any computer with a high-speed internet connection, is likely to be integrated into Google TV. 0 Comments