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Life After a Link Apocalypse

The Human Impact on Nature

What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business. 0 Comments

Conquering Content Marketing, Step 5: Measurement

Content Marketing Framework Measurement

You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. 0 Comments

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

common-schema-markup-searchmetrics

Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics. A report from Searchmetrics finds pages with Schema integration rank better by an average of four positions compared to pages without Schema markup. 0 Comments

10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

Randi Zuckerberg Speaking at Clickz Live New York

ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. 0 Comments

The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

Leadership

Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. 0 Comments

Conquering Content Marketing, Step 3: Facing the 'Fans'

Content Optimization

When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. 0 Comments

AOL Races Past Google to Becomes Top U.S. Video Ad Property

Hardwired

In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most video ads – 3.7 billion to Google's 3.2 billion. In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most video ads – 3.7 billion to Google's 3.2 billion. 0 Comments

To Blog, or Not to Blog

My Blog No Entries Found

Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and help your SEO efforts by attracting links. Here's a checklist of why you do and don't need to blog. Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and help your SEO efforts by attracting links. Here's a checklist of why you do and don't need to blog. 0 Comments

Tubular Labs Crunches Big Data to Create Audience Dashboard for YouTube

tubular-engagements-influential

Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics suite enables you to identify and engage superfans and influencers, and grow your audience. Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics suite enables you to identify and engage superfans and influencers, and grow your audience. 0 Comments

AOL Jumps to 3rd Place in Online Video Content Ranking

video optimization

According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013. According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013. 0 Comments

7 Great Sites To Learn Online Video Skills

man-with-clapperboard

Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours. Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours. 0 Comments

Egobait: How to Get Links & Exposure in a Variety of Verticals

Fish Bait Hook Link

Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight SEO experts weight in with their top tips. Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight SEO experts weight in with their top tips. 0 Comments

Google Updates Data Highlighter, Launches Structured Data Markup Helper

structured-data-markup-helper

Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding. Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding. 0 Comments

Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator

bing-beam-me-up

In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for "beam me up" and a new language option to Bing Translator: Klingon. In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for "beam me up" and a new language option to Bing Translator: Klingon. 0 Comments

UbiquiTV: Video Fragmentation is the New Reality

ubiquitv

Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. 0 Comments

Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

weekly-rundown

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More

weekly-rundown

Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Star Trek Google Doodle Boldly Goes Where No Doodle Has Gone Before

star-trek-doodle-main

Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle – complete with animations and its own storyline – that celebrates the 46th anniversary of the original "Star Trek" TV series, which originally aired September 8, 1966. Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle – complete with animations and its own storyline – that celebrates the 46th anniversary of the original "Star Trek" TV series, which originally aired September 8, 1966. 0 Comments

The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

hoarding-buried-alive

The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and highlight what matters to them, you’ll command their attention and stoke their hunger for transformation. The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and highlight what matters to them, you’ll command their attention and stoke their hunger for transformation. 0 Comments