Articles on TV networks

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3 Keys to Activating an Audience with Smarter Content

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Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context). Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context). 0 Comments

Google TV Ads Cancelled

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Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with YouTube and AdWords for Video. Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with YouTube and AdWords for Video. 0 Comments

YouTube Does More Than Round Up the Usual Suspects With New Channels

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YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new chanels, offering advertisers a new way to engage and reach distinct market segments by narrowcasting their video ads. YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new chanels, offering advertisers a new way to engage and reach distinct market segments by narrowcasting their video ads. 0 Comments

Mining Company Illustrates Yahoo Limits

Yahoo only lists sites in one or two categories. This article talks about the problems this causes for searchers and marketers, using the Mining Co. as an example. Yahoo only lists sites in one or two categories. This article talks about the problems this causes for searchers and marketers, using the Mining Co. as an example. 0 Comments