Articles on TV commercials

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How to Create YouTube Video Ad Campaigns for Direct Marketing

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By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts. By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts. 0 Comments

A Trusted Link? There Is No Such Thing

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There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made the decision to put them there, and that source is where the trustworthiness resides. Links are just a part of the machine. There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made the decision to put them there, and that source is where the trustworthiness resides. Links are just a part of the machine. 0 Comments

Search Marketing and Social Media in Regulated Industries

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Here are a few examples of ways companies in heavily regulated industries such as health and pharma can use digital, search, and social media marketing techniques right now, while staying within the "compliance envelope". Here are a few examples of ways companies in heavily regulated industries such as health and pharma can use digital, search, and social media marketing techniques right now, while staying within the "compliance envelope". 0 Comments

3 Ways Local Small Businesses Can Use PPC

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Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also test messaging for later use on other advertising platforms and enable remarketing to create branding. Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also test messaging for later use on other advertising platforms and enable remarketing to create branding. 0 Comments

YouTube Does More Than Round Up the Usual Suspects With New Channels

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YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new chanels, offering advertisers a new way to engage and reach distinct market segments by narrowcasting their video ads. YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new chanels, offering advertisers a new way to engage and reach distinct market segments by narrowcasting their video ads. 0 Comments

Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign

Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. 0 Comments

Search Engine Wars, the Local Front

Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. 0 Comments