Articles on TV advertising

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How to Easily Scale Content Creation

content-creation

With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content? With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content? 0 Comments

To Blog, or Not to Blog

My Blog No Entries Found

Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and help your SEO efforts by attracting links. Here's a checklist of why you do and don't need to blog. Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and help your SEO efforts by attracting links. Here's a checklist of why you do and don't need to blog. 0 Comments

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

Oklahoma Music Hall of Fame

Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 percent year over year. TrueView ads accounted for 44 percent of all their site traffic. 0 Comments

Video Ad Views Grew 128% in 2011

Total Video Views and Video Ad Views by Quarter

As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase. As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase. 0 Comments

Google, Bing Launch TV Commercials For Holidays

bing-animated-short

Google and Bing are making a splash offline with their traditional television advertising spots; Bing with a series of holiday-themed animated shorts featuring popular cartoon characters, and Google with longer, story-telling spots. Google and Bing are making a splash offline with their traditional television advertising spots; Bing with a series of holiday-themed animated shorts featuring popular cartoon characters, and Google with longer, story-telling spots. 0 Comments

Google Looks to Cash in with YouTube Channels, New Circular Ads

google-circular-ad-macys

Google is looking to celebrity power and regular high quality program to draw big budget advertisers to YouTube. They’re also launching a new advertising format akin to Sunday newspapers, Circulars, to help draw online traffic to offline stores. Google is looking to celebrity power and regular high quality program to draw big budget advertisers to YouTube. They’re also launching a new advertising format akin to Sunday newspapers, Circulars, to help draw online traffic to offline stores. 0 Comments

How Will SEO Evolve in 2011?

SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens. SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens. 0 Comments

Why Brand Building Isn't Enough

The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. 0 Comments

SearchDay | Sage's Dirty Little Secret

Today's search engine marketing news and opinion: Sage's Dirty Little Secret; Microsoft, NBC Universal to Sell Addressable TV Ads; Searching Twitter: TweetScan Offers History, CrowdEye Launches; and more. Today's search engine marketing news and opinion: Sage's Dirty Little Secret; Microsoft, NBC Universal to Sell Addressable TV Ads; Searching Twitter: TweetScan Offers History, CrowdEye Launches; and more. 0 Comments

Search Share Slipping, But Still Strong

A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. 0 Comments

Search Share Slipping, But Still Strong

A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. 0 Comments

Search Marketing Shows Strength in 2006

SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. 0 Comments

Online Ads & Search: Looking Back, Looking Forward

Paid search led the resurgence of online advertising in 2004 with a 34% increase in growth, and this trend is expected to continue over the coming five years. Paid search led the resurgence of online advertising in 2004 with a 34% increase in growth, and this trend is expected to continue over the coming five years. 0 Comments