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Justifying Smartphone PPC Spend as Tablet Results Soar

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Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent of PPC clicks and conversions. So with this new reality emerging, how do you justify mobile spend? Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent of PPC clicks and conversions. So with this new reality emerging, how do you justify mobile spend? 0 Comments