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Conquering Content Marketing, Step 5: Measurement

Content Marketing Framework Measurement

You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. 0 Comments

Conquering Content Marketing, Step 4: Racing to Launch

Content Marketing Framework Distribution

For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. 0 Comments

How to Build Authority by Talking About Your Competitors

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Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility. Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility. 0 Comments

Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

scroogled-3

Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. 0 Comments

Product Ads 101: A Real Look at PLAs, Debunking Hype & Fear

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Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way people search, and how to fully leverage the shopping formats against regular text ads. Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way people search, and how to fully leverage the shopping formats against regular text ads. 0 Comments

Google Launches New AdWords Targeting Option: Congressional Districts

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A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather than ZIP codes. The new targeting option is available across search, display, mobile and video. A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather than ZIP codes. The new targeting option is available across search, display, mobile and video. 0 Comments

Blend of Online & Offline Tactics Inspire Toy Shopping [STUDY]

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Digital media continued to grow in importance for shoppers researching toys this holiday season according to a study from Google. Conducted by Compete the study measured consumer behavior July 2009 to July 2011, analyzing behavior of people buying toys Digital media continued to grow in importance for shoppers researching toys this holiday season according to a study from Google. Conducted by Compete the study measured consumer behavior July 2009 to July 2011, analyzing behavior of people buying toys 0 Comments

Google Scoops Up 5 Creative Awards at Cannes Lions Ad Festival

The Wilderness Downtown - Arcade Fire

Google, a company that has made its name off search and has famously eschewed brand advertising for over 10 years, have picked up five awards for creative and inventive advertising campaigns. Creative Lab picked up the Grand Prix, gold and silver. Google, a company that has made its name off search and has famously eschewed brand advertising for over 10 years, have picked up five awards for creative and inventive advertising campaigns. Creative Lab picked up the Grand Prix, gold and silver. 0 Comments

What Can We Learn from Billy Mays?

Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand and drives action. Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand and drives action. 0 Comments