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Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

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Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. 0 Comments

How to Sell Your SEO Plan With 5 Slides in 5 Minutes

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You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

Google Glass Driving Case Thrown Out of Court

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A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge of watching a TV monitor while driving. Now a court has ruled that there was no proof the head mounted screen was turned on. A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge of watching a TV monitor while driving. Now a court has ruled that there was no proof the head mounted screen was turned on. 0 Comments

Sponsored Article: Game on - Turning the Lights on With Viewability

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Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. 0 Comments

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

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The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. 0 Comments

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

More Consumers Watch YouTube Than Cable

Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. 0 Comments

Leap Motion and the Future of Gestural Search

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When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature. When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature. 0 Comments

Google Updates Data Highlighter, Launches Structured Data Markup Helper

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Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding. Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding. 0 Comments

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

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Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. 0 Comments

3 Keys to Activating an Audience with Smarter Content

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Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context). Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context). 0 Comments

UbiquiTV: Video Fragmentation is the New Reality

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Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition. 0 Comments

Multi-Platform Media Usage is Not a Zero Sum Game

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Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms. Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms. 0 Comments

Goodbye, Scroogled?

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Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs. Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs. 0 Comments

3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’

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For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still be OK. For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still be OK. 0 Comments

Win Earned, Owned and Even ‘Paid’ Links With Content

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Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan. Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan. 0 Comments

‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto

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Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket. 0 Comments

Is Super Bowl Advertising Money Well Spent?

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The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday. The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday. 0 Comments

Super Bowl Advertisers Can Learn Lessons from Social Video Trends

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Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game. Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game. 0 Comments

Is Your SEO Agency Any Good?

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There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business presence in the search engine index is at risk. There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business presence in the search engine index is at risk. 0 Comments

Innovate or Die: Where Will SEM (and You) be in 5 Years?

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All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. 0 Comments

ComScore Introduces Validated Campaign Essentials

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This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer, bringing these metrics into closer alignment with TV based on a similar “opportunity to see” standard. This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer, bringing these metrics into closer alignment with TV based on a similar “opportunity to see” standard. 0 Comments

Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

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Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert Murdoch, who accused Google of pirating content, owns the company now working with the search giant. Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert Murdoch, who accused Google of pirating content, owns the company now working with the search giant. 0 Comments

Google TV Ads Cancelled

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Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with YouTube and AdWords for Video. Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with YouTube and AdWords for Video. 0 Comments