Articles on Tristan Walker

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Mobile, Deals & Payments: Closing the Local Loop

amex-foursquare

Since the Google Wallet/Offers combo punch, we’ve seen a few other examples of mobile, deals and payments coming together to close the local loop. It’s the Holy Grail of local (and search), and it’s only just beginning to take form. Since the Google Wallet/Offers combo punch, we’ve seen a few other examples of mobile, deals and payments coming together to close the local loop. It’s the Holy Grail of local (and search), and it’s only just beginning to take form. 0 Comments

Mobile Local Search and the New Click Fraud

Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming the system using what could become the offline version of click fraud: "check-in fraud." Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming the system using what could become the offline version of click fraud: "check-in fraud." 0 Comments