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Travel PPC: Top Advertisers, Keywords & Destinations [Report]

Travel

About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo's report. About 12,700 Google AdWords advertisers spent more than $750 million on more than 50,000 travel-related keywords, with an average 4.18% CTR and $0.86 CPC. 0 Comments

Trust is the Most Valuable Currency Online, Is It Your Top Priority?

Corner Store

Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. 0 Comments

Show Me the Menu: Google Now Displays Restaurant Menus in Search Results

Google show me the menu for

You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website. You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website. 0 Comments

Effective Storytelling for Brands: How to Drive Discovery & Engagement

Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared). Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared). 0 Comments

4 Terrifying Local Search Marketing & SEO Mistakes

Jack O'Lanterns

Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers. Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers. 0 Comments

FTC Updates Search Engine Ad Disclosure Guidelines

FTC Logo

The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results. The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results. 0 Comments

Report: Google Will Label Search Results to End EU Antitrust Probe

google-eu-antitrust

The three-year Google antitrust investigation might be over. An agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search algorithm. The three-year Google antitrust investigation might be over. An agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search algorithm. 0 Comments

7 Ways to Get More Organic Search Clicks

engagement-consideration-seo

Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs. 0 Comments

Citation Neighborhoods: How to Gain a Local Search Monopoly

citation-neighborhoods

An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better. An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better. 0 Comments

Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

google-acquires-frommer

In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to stop the deal. As Google moves further into the content publishing space, can they remain a neutral search engine? In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to stop the deal. As Google moves further into the content publishing space, can they remain a neutral search engine? 0 Comments

30 Free Ways To Market Your Small Business Site

oh-yes-its-free

In marketing, sometimes "free" is too good to be true. But sometimes, free is good. Looking to market your small business online with a limited budget? It can be done. Here are 30 things you can do to get started today at the low, low cost of $0. In marketing, sometimes "free" is too good to be true. But sometimes, free is good. Looking to market your small business online with a limited budget? It can be done. Here are 30 things you can do to get started today at the low, low cost of $0. 0 Comments

Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

google-eu-antitrust

European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators say the deal is a positive step forward in addressing the concerns they also have with the firm. European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators say the deal is a positive step forward in addressing the concerns they also have with the firm. 0 Comments

Google Analytics Tracking 400+ Websites for New Social Reports

social-thanks

The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking of their Social Data Hub partner sites. See which sites are in, and which have opted out, to date. The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking of their Social Data Hub partner sites. See which sites are in, and which have opted out, to date. 0 Comments

How to Use QR Codes for Better Conversion Rates

QR code conversion toolbox

From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals. 0 Comments

Google Maps API to Charge for High-Volume Usage

charge-google-maps

Any site or app using the Google Maps API (such as through embedded maps) may be charged for usage, should their visitor volume be high enough. Google will charge $4 for every 1,000 visitors past 25,000, starting on January 1, 2012. Any site or app using the Google Maps API (such as through embedded maps) may be charged for usage, should their visitor volume be high enough. Google will charge $4 for every 1,000 visitors past 25,000, starting on January 1, 2012. 0 Comments

Summer Travel Search: Are We There Yet?

Travel Search Clicks comscore

Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers. Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers. 0 Comments

The Developing FTC Google Search Antitrust Case

Google Mortgage SERP

The FTC is preparing to launch an antitrust case against Google's search division. The company is facing accusations of unfairly favoring its own services in its search results. The FTC is preparing to launch an antitrust case against Google's search division. The company is facing accusations of unfairly favoring its own services in its search results. 0 Comments

Google Adds City Pages & Descriptive Terms in Local

google-portland-city-page

Google is struggling to make its mark in the local scene in the aftermath of the failed Groupon buyout. Two brand new tactics in this effort are the city pages and descriptive terms in Google Maps local listing results. Google is struggling to make its mark in the local scene in the aftermath of the failed Groupon buyout. Two brand new tactics in this effort are the city pages and descriptive terms in Google Maps local listing results. 0 Comments

Control Your Brand's Reputation Using SEO

Branded search is your moneymaker, but is probably also the most neglected aspect of SEO. Here are some ways to keep your branded traffic coming into your site with a positive outlook. Branded search is your moneymaker, but is probably also the most neglected aspect of SEO. Here are some ways to keep your branded traffic coming into your site with a positive outlook. 0 Comments