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Chasing Google Changes to Authors and HTTPS

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In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? 0 Comments

Dare to Hack Data With Bing at SES Denver

ses-denver

At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just big data. At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just big data. 0 Comments

More Local SEOs Earning Less Than $30,000 [Study]

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The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients. More than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients. 0 Comments

Bing and Google Are Ready for Some Football

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As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest. As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest. 0 Comments

What to Include (& Leave Off) Your Homepage

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Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time. Is your homepage doing what it’s supposed to do? If you haven’t taken a look at it, now’s the time. 0 Comments

PR Newswire Press Release Guidelines Target Search Engine Spam

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Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search. Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help prevent manipulation of search. 0 Comments

Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

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Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. 0 Comments

Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

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School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing. With much of the U.S. going back to school in late August or early September, that puts retailers into prime search opportunity starting in July. 0 Comments

Search Apps Stealing Mobile Search Ad Revenues from Google [Report]

US Mobile Search Ad Spending 2012-2018

Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report. Google's dominance in paid search is taking a hit and is forecast to fall to 64.2% by 2016. Mobile ad spending is forecast to hit $28.41 billion by 2018. 0 Comments

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

Panda 4 Findings

Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0. This post provides several SEO findings based on an analysis of fresh damage and website recoveries after the rollout of Google's Panda 4.0 algorithm. 0 Comments

5 Ways Social Data Can Enhance Marketing Data

Social Data

The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be used as an added value for publishers and advertisers for testing creative, researching keywords, and more. Social media and the abundance of data collected on users, activity, and engagement, provides opportunities to enhance and support your marketing data. 0 Comments

Why Small Business Should Care About Native Advertising

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As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. 0 Comments

Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

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Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. 0 Comments

Google Reveals What New & Expectant Parents Search For

Diapers to Diplomas What's on the Minds of New Parents

New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. 0 Comments