Articles on travel industry

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Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

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Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. 0 Comments

Brands as Publishers: The Changing Rules of Search & SEO

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Google Panda and Penguin have changed web marketing and SEO strategies dramatically. Companies that shift from technical search tactics to building content marketing machines will survive the changes and excel in the new content-centric era. Google Panda and Penguin have changed web marketing and SEO strategies dramatically. Companies that shift from technical search tactics to building content marketing machines will survive the changes and excel in the new content-centric era. 0 Comments

Spring Forward with Search Strategies for Travel Marketers

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We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May and August, leaving only a few months for travel marketers to get their accounts in order. We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May and August, leaving only a few months for travel marketers to get their accounts in order. 0 Comments

Competition Defines Your SEO Strategy

Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. 0 Comments

The New Era of Travel Affiliate Marketing

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. 0 Comments

What's In Your Travel Tool Bag? - Part 2

Are we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day that we've become oblivious to basic principles of marketing? How about creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context? Are we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day that we've become oblivious to basic principles of marketing? How about creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context? 0 Comments

Content Creation: About Journey, Not Destination?

Is creating content really the cornerstone of SEO? If so, do you pay your writers? Or do you expect them to UGC you and write for free? Find out your options, including the road less traveled. Is creating content really the cornerstone of SEO? If so, do you pay your writers? Or do you expect them to UGC you and write for free? Find out your options, including the road less traveled. 0 Comments

Link Safari: Gear Up for a Hunting Expedition

Link building columnist Justilien Gaspard offers strategic tactics and advice on finding high-value trusted links to create the right linking neighborhoods and associations, including examples of NASA giving links to the travel industry. Link building columnist Justilien Gaspard offers strategic tactics and advice on finding high-value trusted links to create the right linking neighborhoods and associations, including examples of NASA giving links to the travel industry. 0 Comments

500 Reasons the Travel Search Industry is About to Explode

As in blow up, or expand greatly, in a good way for search marketers and consumers alike. And no, I am not about to do a list of 500 bullet points, so you can relax, and just catch the highlight reel. As in blow up, or expand greatly, in a good way for search marketers and consumers alike. And no, I am not about to do a list of 500 bullet points, so you can relax, and just catch the highlight reel. 0 Comments